FGL recently updated their statistics, but the numbers are spread out around their site (and are hard to link to as they require logins in some cases).
On FGL in 09/2010:
- 342 games were listed for bidding
- of those, 135 games "accepted a bid."
Ignoring the fact that some people sell outside of FGL or decide to self-sponsor (thus dragging down the statistics), that's 40% of all games getting sold. It's easy to imagine the number is probably closer to 50%.
The newly posted sales statistics show the MEDIAN
(was average two weeks ago) "accepted bid" as being somewhere around $1.5K on average [depending on genre (dressup doll games make less than $800, RPGs make over $4K)].
FGL including the new Median data is really nice; the old "average" showed skewed statistics when some bids went for astronomically large amounts (averages used to trend $2.5-3K). We can't access the averages anymore so the 09/2010 data is median-only.
There's no "lifetime revenue stats" because nobody collates and collects the data properly, but you can ask around and get a feel for "resonable figures". Working from our $1.5K starting price;
- Most sitelocks or secondary sales go for $100-500 (if you get them; not many do)
- Releasing a viral version of the game with preloader ads can fairly easily get you $10-50/month
- Performance bonuses and various contests may add revenue as well
If you want to get technical you can start going off into intangible benefits, like portfolios and brand recognition, etc., but I won't touch those here
So it's easy to see the average sponsored
game getting $2K in lifetime
revenue. To get your game sponsored you simply have to generate an above average game. If your head is in the triple-A space, making an above average game is no small feat; fortunately, we are locked deeply into the "casual/hobbyist" market, and making an above-average game is pretty easy.edit:
but even if you don't take my word for it, the above data should at least make it clear that it is SUPER DEAD SIMPLE EASY to get $1K for a project you take seriously.
You still have to work hard to get $2K.