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May 19, 2013, 01:13:14 PM
TIGSource ForumsDeveloperBusinessYour name or game?
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Author Topic: Your name or game?  (Read 1525 times)
Haris Mujkic
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« on: February 01, 2011, 11:22:37 AM »

BRANDING YOUR GAME OR NAME?

Warning: English is not my mature language, so sorry for any mistake that i made. If you find any just PM me and i will thank you and correct text. Maybe you will get a free copy of my upcoming game.  Smiley (i really mean this)



During my development day, i started thinking about a problem that a lot of developers do not see, or do not want to admit. There are a lot of ways to make a game, but developing a good game is another dimension. Often developers do not see that their desire to brand something or making it popular is going to wrong way. Developing an idea for your game is funny step to completed game. All the ideas that you have, you write, planning a lot of features. These things evolve in whole different thing when you start to turn your ideas in a piece of code, drawing or sound. And this is a part where problems are getting serious.

Wrong side

Some of us are making game to populate name. It a thing where developer is making game but through it, he just do not see that goal is to make good, funny and original game, instead of it, priority is to everyone know that HE is making game. Maybe he started making good game, next global hit, but when he puts energy in marketing his name, things are BAD.
I want to point out this problem, because if you escape from it, you can make something worth of playing. If you just sit drinking coffee with your friends, telling them that YOU are making "something that looks like game" (of course you will say GAME here) but you know that you just made MENU screen in 4 months, thing are not good. Probably (this does not have to be truth) your game will end as a failed project. Especially this is not good for starting indies. Lot of talented developers stop with their "game development dream" because they are cheating. Yes, cheating in way that you THINK you are making a game, but that game exists only in your imagination. Hey I can not play your game if do not have it finished! And i love to play games.
You made a brand from your name, but do you have something that covers your brand? No, if you are doing like i explained the wrong side.


Solution

Sometimes we all get to a point where we say: "O man i can not do this anymore", but you have to stop right here. Are there any solutions? Yes there are.

    * Stop thinking about yourself as a game

You are not a game, your game is product that other people will play. So stop branding yourself for whatever reason. You can become popular in school if you make game that a lot of people is playing. And then you can populate yourself.

    * Do marketing for your game, not yourself

People will be curious to know who you are ONLY when they played your game, a lot of times, and want to find out WHO the heck is that individual that made this fresh and original game. I wanted to know who made They need to be fed, because THAT is GOOD GAME. And marketing is important if you want to people know that there is somewhere a game that is worth of playing.


    * Make a plan, stick to it and develop something before you say something about yourself

Making a good design document is crucial for serious indie developer. It is a heart of every good game. That design document does not have to be too much detailed, but it is easier to make a level when you have it on paper. And just DO it, develop and develop. When you finish 70% (it does not have to be 70%) of your game, a nice feeling (i have done something that can be played)  appears.


    * Good game appears, can i enjoy now?

Yes you can. And this does not depends only on you. Gamers will want to know about your game and about YOU. At this point, you can sit drinking coffee, telling your friends about YOU and your game. You are a developer.

You can find the original post here. Thank you for reading.

Haris Mujkic  Smiley
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Hamletz
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« Reply #1 on: February 14, 2011, 04:12:15 PM »

[ You can become popular in school if you make game that a lot of people is playing. And then you can populate yourself.

this happen to me at school i use to be the cool asian kid with no friends but then i make  andre stern american spy and the ladies go wild. i think after i make andre stern my cofident has grown so i dress with a fresh style.

good article it says many things i have said before
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Haris Mujkic
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« Reply #2 on: February 14, 2011, 08:20:15 PM »

[ You can become popular in school if you make game that a lot of people is playing. And then you can populate yourself.

this happen to me at school i use to be the cool asian kid with no friends but then i make  andre stern american spy and the ladies go wild. i think after i make andre stern my cofident has grown so i dress with a fresh style.

good article it says many things i have said before

Well thank you.

I am sure that someone has found himself in this article. It is important to spend energy on promoting game, not game developer.
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pancake
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« Reply #3 on: February 23, 2011, 09:28:36 AM »

This is great advice. I am almost done developing a game I have been working on for several years, and I am really looking forward to finally having a chance to market it. This thread should prove helpful to that end. Thanks for posting.
Angie's List
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Neight
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« Reply #4 on: March 16, 2011, 06:45:24 PM »

People will be curious to know who you are ONLY when they played your game, a lot of times, and want to find out WHO the heck is that individual that made this fresh and original game. I wanted to know who made They need to be fed, because THAT is GOOD GAME. And marketing is important if you want to people know that there is somewhere a game that is worth of playing.

I personally will go to great lengths to find out more about the people behind the things I experience. But I figure most people are not that interested. Sure, there will be people that play my game and want to find out more about me and my company, and I'll make it as easy as possible for them. But how many are we talking? 1%? 1/2%?
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