Hey guys, long time lurker, first time poster. We are close to the release of our iOS board game called Robo Arena which is inspired by Robo Rally. We're super stoked!
Like most here, we've bootstrapped the development for the past seven months. Now we're trying to raise some funds on Kickstarter to finish the art, polishing, testing, and start marketing. Here's the link: http://kck.st/fBso2k
. I'd love your feedback and thoughts on the game play and the campaign in general!
I'm sure most here are familiar with Kickstarter as a crowd funding platform. It's an amazing way to get the word out about your ideas, get much needed funding, and gauge general market interest as well. I wanted to post a few tips and suggestions that I've gathered from hours of research to help any who are thinking of starting a campaign:
• A video is a must. It is probably the single most important factor in determining success.
• Tell a story, be personable. People donate to the designer as much as they donate to the project, so be as likeable as possible and tell people your story.
• Set realistic funding goals and durations. Kickstarter is all or nothing, so be reasonable with how much you want to get. Remember the money is coming from your biggest fans. Also don't drag the campaign out too long, the most excitement comes at the beginning and the ends of the campaigns.
• Personally thank your supporters in the updates. A major benefit of these platforms is the community building aspect of the game. Directly interact with your supporters and thank them.
• Give cool and unique rewards to your supporters. The more creative the better.
• Study up. There's a ton of great successful campaigns on kickstarter, study what worked and what didn't work and use those lessons in running your own campaign.
Those are just a few suggestions to running a good campaign. Has anybody here found success on Kickstarter? What tips would you share?
Us indie developers have to stick together, so if you are going to run a campaign, let us know so we can support it!