Hope it doesn't bone up PopCap's tradition of making moderately interesting and abusively addictive games. They're not the subtlest, but they're still very fun.
I didn't feel any of Popcap's games (that I've played; Bejeweled, Peggle, PvZ) were "abusively" addictive though. They felt legitimately fun. Speaking of abusive game design though...
I'm more scared of the rampant Zynga acquisitions that have happened lately (
http://en.wikipedia.org/wiki/Zynga#Studios_and_subsidiaries). At least EA lets some of the companies keep their original name instead of just becoming "EA Whereversville". Zynga might not be as big as EA (or maybe they are, I don't keep up), but they've only been around for four years and they openly admit to mimicking other games and studiously constructing their version to be as addicting as possible. (sigh) I guess that kind of behavior is what gets rewarded nowadays...
Either way, business men conglomerating power of development into their hands can only be good for those business men and bad for the developers and gamers. This industry disgusts me every day :/.
"I did every horrible thing in the book too, just to get revenues right away. I mean we gave our users poker chips if they downloaded this Zwinky toolbar which was like, I don't know, I downloaded it once and couldn't get rid of it," -- Mark Pincus, Zynga CEO