I certainly would like to know what that is. is it meant to function as a replacement for your gaming pc? or is it going to be it's own thing with it's own games? or is it just a luxury secondary pc that one would have in their living room in addition to their desktop gaming pc?
It's a gaming-focused PC designed with a minuscule form factor for people who want a small gaming rig but don't want to bother with assembling it themselves. If you were willing to go the Apple route, you could get a Mac-mini. Of course, the Mac-mini is in the same price range but isn't really optimized for games.
Hobbyists aren't going to be nearly as interested in this manner of box. But general consumers are going to find it much more appealing. It's tiny enough to fit conveniently in most entertainment centers, and gives you immediate living-room computing. This could be especially popular with older, lapsed PC gamers.