Besides the stuff we mentioned in the article, you mean?
Let's see - basically we found out that sales pretty much do just boil down to driving traffic to your site. Your game has to be good, of course, and you need to "ask for the sale" and have a good pitch / demo, blah blah blah, but you still just have to drive truckloads of eyeballs to your website.
Driving traffic to you own site is *hard* - even with lots of good press. Press gave us quick spikes that then immediately died off, but the flash portals were incredibly
helpful, Kongregate and Newgrounds in particular - big spikes, and then sustained sales for a while.
We didn't try any formal advertising, but I'd like to experiment with $50 bucks on Project Wonderful to see if I can get more out of it than I put in.
In the article, I didn't talk too much about contacting Journalists - but that's a thing we did, and we could have done a better job, in my opinion. I sent out individually tailored press releases to about a half dozen gaming news sites, and also over gamespress. I get timid when it comes to talking to journalists so I'm always afraid I'm annoying them, so I didn't contact as many as I could.
I'm working with a friend now who's done a lot of journalism freelance and he's showing me how to contact a truly MASSIVE number of news outlets without being a total Spamster, so we'll see how that goes and if there's any good results I'll write up a report about it.
One thing I do is get on twitter and follow interesting people and share information if it seems relevant. Ben Kuchera from the Penny-Arcade report tweeted this:
People ask detailed questions about how to market their game, and I'm not sure how to respond. I barely have time to write my OWN stuff!
So, I sent him this article with something to the effect of "Hey, maybe this marketing/sales report will be of interest to your readers", and then he put the story up that day:http://penny-arcade.com/report/the-cut-article/lars-doucet-drops-knowledge-on-gamasutra-about-how-to-successfully-promote
Let's see, what else? Well, I write articles like this
, and I'm a regular blogger at Gamasutra. Anyone can set up a Gamasutra Member blog, and apparently if you write enough articles one day you'll be randomly promoted to the "expert" blogs - that's what happened to me at least.
That's my shotgun-style answer to your question. Got anything more specific to ask or does that about cover it?