It'd be pretty sad if they resorted to "viral" spam marketing but we can't prove anything so I'd tread lightly with the accusations (IP checking was last useful 10 years ago).
I accuse them because:
1) A user with a single post created this topic.
2) The users' only post is this one.
3) The user registered yesterday, mere moments before the creation of this topic.
It is quite obvious that this is self-advertising, no?
Your cynicism is unfortunate. I'm in no way affiliated with Ice-Pick Lodge. I'm an end user, a customer. I just happen to really enjoy the titles they make and am eager for Knock Knock to reach a wider audience. It's not going to promote itself now is it?
Yes I made an account on here to raise awareness of Knock Knock. Much the same way that I made an account on Bethesda due to a curiosity about Morrowind Mods or on Gamefaqs because I was looking for help with Resident Evil 2 all those years ago. If there's something I'm interested in, would like to share with others or need help with - I'll look for a community that may be either interested in or able to help with.
The mechanic shift does seem a little odd compared to say Pathologic but Cargo! was completely unexpected for me also.