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1036509 Posts in 41839 Topics- by 33458 Members - Latest Member: Axebane

August 27, 2014, 09:07:09 AM
TIGSource ForumsDeveloperBusinessHow to spread the word about your kickstarter?
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Author Topic: How to spread the word about your kickstarter?  (Read 1563 times)
caiys
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« on: December 23, 2012, 02:09:57 PM »

I made a kickstarter (pimp) and it's bombing hard. The biggest problem I'm having is getting the word out, just curious if other people have some experience of this.

I'm now out of ideas, please halp.
« Last Edit: May 28, 2014, 10:10:53 AM by caiys » Logged
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« Reply #1 on: December 23, 2012, 04:24:35 PM »

haha, i'm listed there, but i don't remember getting that request. i don't use twitter very often though (i check it maybe once a month) so that may be why. however it's my policy not to retweet random games from people who ask me, i'd have to actually be familiar with the game and like it to do that. if you want me to tweet about your game or something a good idea would be to send me an email (not a tweet) with a build of the game to try out

anyway, you are only doing the bare minimum of marketing, so what do you expect? you have to do a lot more work. many indies say you should spend as much time marketing your game as you spent actually making it. what you listed here sounds like a lot when listed, but what you listed here could be done in the span of a *single hour* -- that is hardly a lot of marketing work

i'd suggest starting here: http://www.pixelprospector.com/the-big-list-of-indie-game-marketing/
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caiys
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« Reply #2 on: December 24, 2012, 02:51:11 AM »

Christ, the first link on that page is a 50 minute lecture. If it's expected of me to spend 50% of my dev time begging for footnote news posts then I won't bother at all and instead spend 98% of my dev time actually makin gams. I'll send out emails to indie sites with a trailer when a game is released and occasionally update a blog/twitter, but that's about it. I lead a frugal existence anyway, hopefully after releasing a few games the news sites will see it in their hearts to do me the honour of a one paragraph news post.

Btw I can't blame twitterers for not reweeting random games, I'm sure you guys get a bunch of beggars every day. But there's something very wrong with the indie news sites when the only way anybody knows about your game is through random retweets. It's not like I'm pimping a shitty casual mobile game made in a week.

Thanks for the tips though Paul, but I think I'm done. Hand Thumbs Up Right
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Muz
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« Reply #3 on: December 24, 2012, 03:43:34 AM »

Yeah, marketing is time-consuming work. It might be easy (at least compared to making games), but you'd still need to spend time reaching out to people and time creating a pretty marketing pitch for people to get it. The "indie marketing guy" role should probably be as high in demand as "sound guy", since it's something that does take a lot of time and experience.

Also, your kickstarter lacks a strong elevator pitch. The first 30 secs of the video doesn't quite sell it for me. "Shoot pinkfaces and run from redfaces" doesn't sound like an engaging game. The name of the games don't really describe anything. You've got a pretty trailer, but it doesn't actually describe anything.

The reason 'casual mobile games' do so much better is because they manage to grab your attention right from the first minute (even if the gameplay itself doesn't last past 2 hours).
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« Reply #4 on: December 24, 2012, 02:04:59 PM »

dont bother with game journalists, jsut keep updating the kickstarter. and add sound to the kickstarter video all i hear is noise
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ANtY
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« Reply #5 on: December 24, 2012, 03:50:38 PM »

Quote
Reddit: Fucking useless. Made a post in IndieGaming and Gaming, got about 8 upvotes.
lol, it kinda works like this: if it's interesting/funny/cool ppl will upvote, if they don't like it they won't

the same with emailing rps, and everything else
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« Reply #6 on: December 24, 2012, 04:18:41 PM »

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Reddit: Fucking useless. Made a post in IndieGaming and Gaming, got about 8 upvotes.
lol, it kinda works like this: if it's interesting/funny/cool ppl will upvote, if they don't like it they won't

Bah, it's less predictable than that. You have to deal with things like trending topics obscuring new submissions or people downvoting the new queue to promote their own posts. Try deleting something and reposting it the next day and you'll notice. The way the system works, the first few minutes decide whether a post is hit or miss.
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ஒழுக்கின்மை
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« Reply #7 on: December 24, 2012, 06:07:36 PM »

there's also the matter of how many people actually see it or not. from what i understand the first few up/down votes matter the most, and determine how many people will have the chance to vote on something -- the more votes it gets in a short period as soon as you put it up, the higher its chances of being seen by people. still i agree that reddit is almost useless unless you're a reddit master or hire an expert redditter to help you. you're better off putting efforts elsewhere
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ANtY
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« Reply #8 on: December 24, 2012, 06:19:48 PM »

in the matter of first few votes, just ask ur friends to upvote it when u post ur link, worked for me
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alastair
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« Reply #9 on: December 25, 2012, 03:38:01 AM »

Get Justin Bieber or Soulja Boy to talk about it and you'll cater to the journalist taste better.
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« Reply #10 on: December 26, 2012, 02:59:40 PM »

Reddit: Fucking useless. Made a post in IndieGaming and Gaming, got about 8 upvotes.

The other major problem is that Reddit users don't seem to interact much with the sites that are linked to.  They'll click to view your site, but rather than interacting with it they're usually straight back to Reddit to vote and comment.  Some of my highest bounce and lowest conversion rate figures come from Reddit - so I wouldn't expect it to be a fantastic source of Kickstarter backers.  Though it isn't completely useless either.

Quote from: caiys
Indie News sites: Emailed the Rock, Paper Shotgun dude that does the kickstarter round-up, no reply. Tweeted IndieGamesMag and one of its writers, no reply. Tweeted IndieGames.com and most of its writers, no reply, except John Polson retweeted which was nice of him though obviously would prefer a news post.

I suspect that most news outlets are getting a little bit bored of reporting Kickstarter projects.  I know I'm getting a little bit bored of hearing about them (no offense to your particular effort).  As ANtY points out, you may have more luck if you're extremely interesting/funny/cool ... or I'd add, controversial.

It's perfectly normal not to get a reply from these kinds of places if they aren't interested in your story (and sometimes if they are, I've had plenty of published reviews of The Trouble With Robots where the author never actually told me they were going ahead!).  Remember that they're busy people and they get a lot of e-mail.
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Klaim
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« Reply #11 on: December 26, 2012, 04:32:26 PM »

By the way, the guys at Rock Paper Shotgun setup a forum for such kind of project announcement (even if the project isn't finished) both to make it public easily to their audience AND to help them sort things out as tons of people send them game info each days: http://www.rockpapershotgun.com/forums/forumdisplay.php?21-For-The-Promotion-Of-PC-Game-Making-Projects-And-Things-Like-That
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« Reply #12 on: December 28, 2012, 06:30:30 AM »

Here's what I think:

1. Pick one game and go with that. How do you decide? Do a little research first to determine which one seems coolest, then make a Kickstarter for that one. If it doesn't work, try another. I'm voting for the 'Call of the Wild' game in your 'Maybe More' section.

2. Add sound to your video.

3. Get a writer friend to review your text, before you post it.

I applaud you for making games and putting them out there, that's hard. Now you just need a bit of focus.
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« Reply #13 on: December 28, 2012, 06:36:12 PM »

Your freeware games look quite nice. Has anyone ... y'know - played them? I would expect most Kickstarter money for this sort of project to come from a preexisting fanbase. Perhaps you should be spending time developing your reputation and making sure you can get into contact with people who already like your games (mailing list, or something) for next time you try and fund/sell something.

edit: Just came across this: http://www.appsblogger.com/behind-kickstarter-crowdfunding-stats/
« Last Edit: December 29, 2012, 03:12:18 AM by Aik » Logged
zalzane
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« Reply #14 on: December 30, 2012, 12:22:25 PM »

the only way to effectively take advantage of reddit is to do with with a voting botnet.

the voting system is far too dependent on the first 5-10 votes for it to be effective for any kind of marketing without manipulating the numbers yourself
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