I can only see it being fun in parties or other social environments that promote self destructive alcoholic behavior (like north american colleges).
Most of the time adults are self-loathing, lonely players.This is false advertising. It never happened. Ever. (I mean, look at that table... so clean)
Once I made a coop-only prototype for this after party, focusing on being easy to learn, fun and weird. It had very good reception, more than I expected... maybe it was the unlimited booze.