I was just wondering if you guys could give me insight on how one should be effectively using their Facebook Fan Page when it comes to marketing and advertising for your game. I was wondering what exactly should differentiate your FB page from your website or blog? Or should there not be any differences and both sites get all the same updates?
Also when raising awareness for your game is it better to send people to your FB fan page or your website/blog?
Not that our first game was very successful, but we didn't create a game specific website nor fanpage. We are keeping everything about the collective of the company with all games being hosted on a subsection of greatergoodgames.org, all Facebook being kept on our company's Facebook page, and all tweeting being done from our company's Twitter account. The idea behind this is that making players aware of one of our games will tend to make them aware of our whole future catalog(we've only released 1 game so far). If we want a game specific domain name, we'll just have it mirror or forward to the game page on our company site.
If we have a game that seems to get a following, we will probably create a Facebook fan page just to be the owners of it and give players the ability to "Like" the game on Facebook.