Hi there,
As someone who just went on Greenlight and built a pretty solid presskit, my first thoughts:
* Put your press kit at the TOP of the page. I had to hunt and couldn't actually find anything labeled press kit -- is it the "download all as zip" link?
* Link to it and mention it MULTIPLE times on the page. Make it stupidly simple to find that press kit no matter where on the page you are.
* Put all the contact info FIRST, not later, and all the images underneath. Maybe embed one image or a gallery near the top instead, and the rest at the bottom? All the important stuff seems to take a lot of scrolling, and that can lose people.
Hope this helps! If I can ever be of service to you, feel free to shoot me a PM -- I'm a business student, so I'm not your typical indie dev.