Welcome, Guest. Please login or register.

Login with username, password and session length

 
Advanced search

1411281 Posts in 69324 Topics- by 58380 Members - Latest Member: bob1029

March 28, 2024, 09:25:39 PM

Need hosting? Check out Digital Ocean
(more details in this thread)
TIGSource ForumsCommunityTownhallForum IssuesArchived subforums (read only)CreativeAnyone have experience in A/B testing app icons?
Pages: [1]
Print
Author Topic: Anyone have experience in A/B testing app icons?  (Read 786 times)
Jonathan_Klang
Level 0
**



View Profile
« on: July 13, 2015, 01:29:27 AM »

Hey group,

We're working on a 2D action platformer for mobile/tablet, and we're wondering the best ways to test out which icons look best/what gamers prefer.

Does anyone have experience in A/B testing app icons?

Thanks in advance, yo!
Logged

Communications guy at Klang Games, an Indie studio based in Berlin.
DanglinBob
Level 0
***



View Profile
« Reply #1 on: July 14, 2015, 09:09:17 AM »

Post-release the best thing you can do is just toss icons up on the store and watch CTR.

Pre-release the best thing you can do is release it to the smallest possible platform and do the above Smiley

That's been my experience so far anyway! I found that focus groups, friend's opinions, or personal opinion was all incorrect at predicting CTR from images. The reality is of the various icons tried, nobody predicted the one that actually performed best on iOS. It wasn't by a little bit either, it was like 30%+ more than second place.
Logged
Jonathan_Klang
Level 0
**



View Profile
« Reply #2 on: July 15, 2015, 04:26:04 AM »

Hey DanglinBob,

Thanks for your insights. They're super helpful!
Logged

Communications guy at Klang Games, an Indie studio based in Berlin.
Pages: [1]
Print
Jump to:  

Theme orange-lt created by panic