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TIGSource ForumsDeveloperBusinessWhen to release indie game?
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kimcheecat
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« on: July 27, 2015, 07:54:51 PM »
Hey everyone, what are your thoughts on best day of the week to release an indie game? I currently have an iPad game that's waiting for release. I'd say the categories include casual, obstacle, kids, and education. Popular opinion seems to be Wednesday evening for a Thursday day in the US app store but thought I'd check in to see what you all think. Thanks! Smiley
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Nefer
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« Reply #1 on: July 27, 2015, 08:42:11 PM »
Wednesday is a good day for web traffic overall. It depends on a lot of unknowns though. Does the dev team fear the need for a "soft" style launch, or are you looking for maximum punch? If so, maybe a Friday with various gaming events planned to coincide on streams or whatever. Sunday/Monday/Tuesday, in my opinion, are largely work days for people and I'd say you might have the least impact in that range. But, again, maybe that's desirable.
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kimcheecat
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« Reply #2 on: July 29, 2015, 03:50:15 PM »
It's just two of us so we're looking for a launch that we can handle but that still gets some exposure so we can build our brand. I've also read that the Apple App Store refreshes on Thursdays but we're planning a launch on a Wednesday. Go figure...
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Nefer
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ironbelly
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« Reply #3 on: August 03, 2015, 10:24:56 PM »
Sadly, day of the week, is not going to play a major factor in success or failure in my experience. Focus your energy on promotion and strong metrics!
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~Ryan Wiancko - Producer
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oldblood
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« Reply #4 on: August 04, 2015, 05:53:52 AM »
What ironbelly said.

Short of avoiding holiday weekends or launching at/around large sales events... the actual day of the week will only have a very minor impact on sales. Besides, if there was a magic day to release on-- everyone would and then it wouldn't be very magical.

Best of luck on your launch!
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kimcheecat
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« Reply #5 on: August 04, 2015, 08:57:06 AM »
So true about everyone releasing games on the same day!

Thanks guys! I actually thought about it too much, got stressed out, and chose the conclusion that you've written so I'm glad I'm on the right track. Tongue
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Nefer
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ironbelly
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« Reply #6 on: August 04, 2015, 12:45:53 PM »
Glad to help then :D Keep at asking questions, if nothing else than to help you think through problems! It isn't always about the replies from us strangers Wink
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~Ryan Wiancko - Producer
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kimcheecat
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« Reply #7 on: August 04, 2015, 09:52:24 PM »
You can count on me to ask a billion questions. Hand Thumbs Up Right Thanks, ironbelly. Smiley
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Nefer
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