Thought this might be fun to share...
One year ago, my team and I launched a Kickstarter campaign for our game
Bacon Man: An Adventure. Up until the point of launch, we really had no idea what we were doing, so I payed for a press release distribution service. Ends up the majority of these services are totally not worth the money, but I figured “can’t hurt” and tried it anyway.
I submitted the release, and it must have been scanned (or something) and the game’s title “Bacon Man” somehow got it sent to the restaurant and food industry instead of any gaming press. For a week we had some coverage on
food blogs but otherwise no interesting results.
Toward the end of the Kickstarter, it was coming down to the wire, and my phone rang. I got a call from a marketing firm that stated they represented a client and had some questions. I came pretty close to hanging up the phone because Kickstarter campaigns get a lot of spam (buying backers, ads, etc). Ends up this was actually a marketing firm, and the client was pretty big.
In the last week of the Kickstarter, I got a notification about a really high backer… ends up, that marketing firm’s client? Denny’s Diners. They posted a bunch about us on social media (especially their Tumblr which is super weird and awesome) and we ended up getting the funding.
I don’t really have any “lessons learned” or anything from this, but we got lucky.
Developer
