a service dedicated to adding new content to your games for you? i'm not sure how many customers such a service would have. besides, i'd be uncomfortable with the idea of other people making new content for my games -- it'd be like other people adding new chapters to someone's novel. part of the appeal of indie games to me is that they're personal, a lens on the developer's own likes and life, and that might make a game more impersonal.
No, no, no! Not
add to the games' actual content; the people who want to get noticed would have
their free/discounted stuff (that isn't part of the game, as in tickets to live performances, etc.)
thrown in as part of a bundle of the purchase.
With that being said, that would mean that the free/discounted stuff wouldn't be included after purchase, so pirates would have to repurchase the game for the new stuff or find a different game to purchase that has this, too.
Allow me to elaborate;
Let's say that you want to publish your new game. You head for a service that does this for you BUT, to reduce piracy, it adds extra content weekly to your game to encourage payment.
Now let's say that you aren't a game developer, but a musician, and you want your next live performance to get some attention. So you submit it to the site, and the website automatically (or by the musician's decision) places the content as an included "bundle" with the developer's game.
So basically, you have a game, and an optional, discounted live performance ticket you can purchase for a show. That way, people are more inclined to purchase the game, because they're getting other cool stuff with it, too. If they see an added extra that they REALLY wanted to get, they can search for that extra for a game or other independent product that also has it.
Pirates can take a ten-minute video clip that would come free with the game, but this would only last until next week, when the game now includes an art show ticket, or even a free convention admission ticket. Where I'm going with this is that we should have a site that's dedicated to rewarding paying customers with other cool stuff.