I would say nitrome is way way better then McDonalds
VVVVVV is a standalone projector. If you run an swf it gives you the option in the menu bar to create a projector exe that does not require an installation of Flash. This is why AIR is bad.
This is interesting and I didn't know this.
That said, you should always look into advertising, building a relationship with advertisers is what gets you the big bucks later.
Yeah as the scope of your game gets bigger advertising will get more and more important. I am mainly suggesting sponsorship at first since the game seems pretty normal flash game sized at the moment and it would give you a chunk of cash while letting you get your name/the games name out there.
oh sorry. I meant should I just update the original flash game. or release new stuff as a completely different game on the web.
Oh so like after releasing the first one should you just update it or update it and release it again? I would have to say release it again for sure. Just make the updates kinda big and ~once a month or so and it shouldn't be a problem. After you get big enough that people are coming to your site looking for updates that's when I'd switch to just updating the original game but as long as your counting on the game being played on other portals mainly (as apposed to your site) none of those are really set up to deal with games being updated after release.
and I didn't know 5x3 was a good mobile size. Seems like the screens are all so different it's hard to make one good general size.