Congratulations on achieving over 1,000 backers so soon.
About the campaign's performance:At 4:09pm PST on January 12th there are 1,008 backers pledging €18,392 (36.78% of the €50,000 goal).
The average pledge per backer metric is often double to triple the price of the most populated reward tier. It is currently €18.45 per backer. It has been around €20 per backer since it launched. This is good. When the early-bird tier offer is gone the campaign should become more efficient. Pledge upgrading can also happen in the last quarter of the campaign's run.
It would take 2,500 backers at an average of €20 per backer to reach a €50,000 goal. It looks like Undungeon already has 40% of the backers it needs to aim for to reach 100% funded. 31 days remain.
The second day isn't over yet. Momentum is good. I was hoping the second day would outperform the first in the number of new backers. The second day has 350+ new backers (with 5 hours left in the day) versus 618 backers for the first day.
Here is data for the first day:
http://i.imgur.com/bzPmQsM.pngThere is a lack of large pledges. From one perspective the amount raised is more impressive because it was through many small backers instead of the mysterious large pledges some campaigns depend on.
Around 70% of backers are picking the €10 early-bird tier. It is often 40% to 80% of backers picking the cheapest option to receive the game. Around 40% of the funding is from the €10 tier. The €15 and €20 tiers below relatively much lower in number of backers at those tiers is not too big of a concern this early with the early-bird offer still being around.
There is not much else to note right now.
Kicktraq shows a trend to €309,264 (618%), but this early in the campaign Kicktraq is often extremely overoptimistic. Remember campaigns experience mid-campaign slowdown.
BackerTracker shows a trend to €109,107 (218.2%). It could raise €191,599 (383.20%), but it is not yet known how Undungeon's campaign will react 7 days from now.
About project exposure:Undungeon is firmly holding the top ranking in popularity for active video game Kickstarter campaigns. There is very little competition right now because January is often extremely slow until its second half. It is unlikely Undungeon's campaign score should drop below 30 meaning it shouldn't have to worry about dropping out of the top 20 active projects for the category.
The Steam Greenlight campaign launched today. Overall reactions are very positive.
Bitly's analytics currently shows 65 clicks. 47 of them at launch. This only applies to the project's short URL. I see the long URL is being used on social media, which is an explanation for why it is so low in the analytics.
It appears French news sites did well for providing early traffic. There was Gameblog.fr, RPG France and AJV France. Game Watcher, Gameranx, Eurogamer Italy, a Chinese indie game blog, Dual Shockers, a German PlayStation news site, Invision Community and The Golden Cartridge had articles. IGN Spain had the trailer uploaded to its site. The IndieDB page was updated. There were 7 different Reddit threads. A Square Enix press release has been out for at least 17 hours ago.
Large sites like Kotaku and Rock Paper Shotgun have yet to cover the project. From an optimistic perspective, this means the campaign might not be at its full momentum yet. It may do much better once large sites start mentioning it.
Very late tonight is a live Nintendo Switch event. Expect this event to soak up lots of press attention.