Thanks for the quick reply and the list!
That's good to know that YouTubers actually list their emails. Interestingly, after my post, I ended up looking at those links and watched a few of the YouTube/Twitch streamer related videos and the speakers also mentioned the same thing about not contacting people on YouTube.
Does everyone post their email on YouTube? One speaker mentioned Twitter or Facebook so I'm assuming that even if it's not posted on YouTube it's worth a shot to look at other places.
Of course, I won't make the list public as I personally not a fan of unsolicited spam myself. More specifically, maybe the issue wasn't about receiving free games but rather non-relevant games. Getting a free ticket to a movie is nice but getting free tickets to every movie would be pointless because not many people would have the time to watch all but more importantly, most wouldn't be interested in everything. So, my guess is that many people just used that list for mass mailing without actually looking at kind of genres the Twitchers were interested in.
Fortunately, it seems like quite a few of the YouTubers that I'm familiar with are also on the Twitch list so it's fairly easy to find out what kind of genres they like. Maybe if someone compiles a version with searchable genres then the Twitch list might be beneficial for streamers and wouldn't mind relevant games.
I'll look into it more but I'm just wondering, is it possible to send email with mailchimp selectively based on certain criteria? Say, can you use a list like the big YouTuber list that also has liked genres specified and only send e-mail to those that do indeed like a specified genre or would you have to sort/process email lists separately? Plus, does mailchimp have a way of keeping track of extra info - e.g. adding into a text field that someone actually played/reviewed the game or is it better to keep track of that in e.g. a spreadsheet on a local computer?
Exactly! and the same goes for journalists. Knowing the types of things they cover and making sure your game is relevant to them is of the highest importance, and makes sure not to waste your time or theirs. It is an awful feeling to send a demo for a PC game to a journalist that only covers mobile games, only shows that you aren't really trying to uild personal connections and a real press list, rather being a spam bot =D
Twitch is a great way to build rapport also. SO at first, don't ask the journalists for anything, rather share their articles with them tagged and comment and participate on their feed. Then they get to know your name and face and when you, down the road, ask them for something it is not a stranger asking them for it. That goes a long way.
When building a press list, definitely use mailchimp and hit them up with updates and new press releases. I also have fields for their press outlet name, the keys associated with their name. The key is a great one, because when you do send out a blast you cna send them all unique keys. I add a new key column and every contact send them new keys. The bigger presslist comes into play a little more after you have articles being written, but even after you are rolling you should still have your handful of journalists you stay close with and make personal occasional outreaches to, offering them exclusive content or advance access to coming press releases.
For actual tracking of contacts with journalists and content creators, yes use a local excel sheet.
Majority of the YouTubers/Twitchers I spammed... I don't give a shit. Under the flag of, "I love your community, have a free key; even if you don't want to stream the game. If you would rather not receive future keys, please unsubscribe." That is also what is great about mailchimp, easy for them to get off the list if they don't want to be on it. For the bigwigs, I reach out to them personally; short and sweet. Definitely have a place for fans to sign up for updates (newsletter) on website and journalists to request demos on presspage. If demo is requested add them to that mailchimp list by hand.
Also I have separate lists for journalists and streamers, because we approach them a little differently. More words like "like" & "bro". hahahahha jk - but serious different lists.
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