Congrats on getting funded. Night of the Blood Moon hit 116% funded with 179 backers.
Here are updated graphs.
https://i.imgur.com/yVS2ug8.pngThe $20 CAD reward tier (that adds backer submitted screen caption) ended up contributing more towards the minimum funding goal than the $10 CAD tier for a copy of the game.
The average pledge hovered around $30 CAD per backer. The final average was a good $29.35 CAD per backer.
There were 19 backers at the $1 CAD tier. That means about 10% of backers picked that $1 CAD tier. Ignoring the $1 CAD backers the average rises up to $32.71 CAD per backer.
A backer disappeared from the $100 CAD tier on August 27th, but newer backers filled in that small setback in progress. On August 12th was a day that the total funding progress slipped backers (also due to a backer leaving the $100 CAD tier).
The campaign was really slow around August 7th, but after August 12th it started to do better and better. The shape of the $10 CAD and $20 CAD tiers for backers over time indicate the health of the campaign. It was gaining momentum even with Gamescom happening.
17 project updates were made before the deadline (and 2 more made on August 28th). The updates became stronger over time.
There are lots of easy mistakes to make with the backer survey process. The consequence is generally creating manual work to fix things up. The general idea is to get the questions right to mitigate future problems. A classic problem that keeps creating more work is forgetting to ask for region info for backers that picked PS4 copies. The PS4 is region-locked, so projects had to go and collect more information about what regions backers were in. The infamous Mighty No 9 had extra issues with sending keys to the right platform but the wrong regions. That is the kind of problem to mitigate when designing backer surveys.
Backer surveys are often conducted after a project creator receives the funds. That provides breathing room to compose and double-check survey questions. The longer you wait to send out surveys, the fewer people might fill out the surveys. That can result in the hassle of trying to contact stragglers. Many project creators can be surprised how many backers might end up never filling out their surveys. It can be a bad response rate if a survey is sent out years after a campaign ran. There was a common past argument to wait until just before shipping physical rewards to do the surveys so there would be an up-to-date mailing address, but Kickstarter now allows backers to resubmit if they moved. You can also do a future project update telling backers to update their mailing address (if they have moved) before a cut-off date so physical items can be produced/shipped.
Kickstarter refuses to accept a backer's survey if not all questions are given an answer. This sometimes creates a panic. Text input questions are not allowed to remain empty. Proposing options like "not applicable" or "contact me later" sometimes provides backers a way out of a confusing situation. Some project creators had such poorly written questions that it was confusing what was being asked for.
For names in the credits you ask how they would like to appear in the credits. The question text can also inform them that vulgar submissions may be rejected and that backers have the option to just put "Anonymous" if they don't want to appear in the credits. Sometimes there are instructions like "no weird non-Latin characters" or having a (generous) characters length limit on names.
Sometimes people want a different e-mail to receive their Steam key than the e-mail their Kickstarter accounts are linked to. A common question is something like "What e-mail address should digital rewards be sent to?".
Radio-buttons type questions are useful for some answers to make sorting easier. This also standardizes input so some backers aren't inputting "2" while others input "two" or even misspellings like "tow".
You may want to ask something like "Would you rather prefer a GOG key instead of a Steam key if GOG becomes an option?". There would need to be some thought put into how people who pick the GOG version would participate or not participate in the Steam alpha. Maybe there is the option to just retire those specific keys as new GOG ones are re-issued. Maybe you just send an extra key.
The $40 CAD tier with a "win or lose screen caption" may need a radio-button option to pick from "win screen message" or "lose screen message" for the following text field. That could help with sorting the spreadsheet for exporting to a CSV file later. It may overcomplicate things, but you would have instructions for what to input if a backer wants to submit an answer later because they are currently undecided what message they want to input.
Sometimes a project update is made just before a survey is sent out with useful information like a link to how to measure for t-shirt sizes and clarifying the t-shirts will use USA t-shirt sizes (sizes can vary in measurement by country). A large shirt in Japan can be different from a large shirt in Canada.
The $150 CAD tier to help make/name a dream creature can include instructions for how to contact you with their dream creature idea. There aren't many large-tier backers, so manually messaging could be enough in this case to get the backers' responses for stuff like the dream creatures.
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