Update #4 - PAX East/EGX Rezzed Part 1It’s been a while
. Shortly before my previous post I received notification that I’d been accepted to exhibit Induction in the IndieMEGABOOTH at PAX East in Boston. This would be the biggest event I’d shown Induction at, and my first time showing the game in the US. I’d also recently committed to taking a spot at EGX Rezzed in London, running the follow week.
In my next few posts I'm going to talk about my experience at these two events and the preparation leading up to them.
Willy Chyr's post gives a great overview of being part of the IndieMegabooth, which I personally found super helpful, whereas I'll probably pick a few specifics to write about. Today, I'll focus just on the trailer I made in preparation. Here's the
.
TrailerFor both PAX and Rezzed, I needed to produce a trailer for Induction. The IndieMegabooth would use this in the marketing materials that went out when they announced their line-up, and at Rezzed it’d be played on monitors outside of the section I was exhibiting in.
ProductionOverall, it took me a couple of days to capture and edit the trailer, plus a lot of time spent listening to licensable tracks.
The software I used was:
- Windows 7 (I couldn't find any sufficiently fast screen capture software for OS X, so I had to switch to Windows to make this)
- FRAPS for screen recording
- Adobe Premiere for editing
- RAMDisk to create a virtual hard disk in RAM
I’m developing Induction on a fairly elderly MacBook Pro, so Induction running at 1920x1080 at 30fps, with FRAPS capturing lossless video, was just barely possible at 30fps. There was a bottleneck with writing the video to disk, so I had to use RAMDisk, to create a virtual hard disk in RAM to work around this. Frustratingly, this meant not being able to record more than a handful of minutes at a time.
I don't yet have a composer for Induction, so I licensed music for the trailer from
BeatPick. I’d originally spent a lot of time looking through
iLicenseMusic.com (the new name of the site Jon Blow used for Braid’s music), but didn’t find anything suitable.
For Rezzed, the requirement for the trailer was for it to be around one minute, so each game would have a fair amount of time on the screens looping through the trailers. Or it could be around 30 seconds and the trailer would be included in the loop twice. A whole minute felt intuitively like a long time for my first trailer, so I targeted 30 seconds.
I didn’t do any formal storyboarding for the trailer, but I did have in mind which levels would look good on screen and what things I wanted to show off. The music heavily influenced the structure of the trailer, and I decided to build it around the ‘drop’ at 0:14, where I’d show the time travel effect for the first time. Once I’d captured some footage, it was quite an iterative process of editing it together to the music, seeing what worked and didn’t, then capturing some more with a better idea of where it’d fit. I generally tried putting the cuts to the beat of the music, and oddly it felt like it worked best if the cut was slightly behind the beat.
YouTube and Content IDOnce I had the trailer, I uploaded it to YouTube, listed as private, ready for when I wanted to share. Then this happened:
A company called The Orchard (previously called IODA) has some kind of ownership over track I’ve used, and without YouTube knowing that this has been uploaded by someone who has a legitimate licence, it gets flagged as copyright infringing. In practice this mean that my trailer displays adverts, with revenue going to IODA, and that there’s a link to buy the track below my video. Also anyone else using the trailer in their videos will face the same problem (I’ve seen
of someone dubbing over my trailer to avoid this, which is pretty grating).
There is a process for disputing claims such as these, but YouTube warns that the outcome may be your video being pulled and your account having a strike against it. I decided to dispute the claim, and in the field provided I explained where I’d licensed the music from, on the assumption that someone from YouTube would get in touch for anything further they needed, such as a PDF copy of my licence. Instead I got a response about a month later rejecting my dispute, and informing me that any further disputes would have one of only two outcomes - deletion of the video and a strike against my account, or complete withdrawal of IODAs claim. I’ve so far decided not to risk pursuing my dispute any further.
I later found out that it’s not YouTube at all that rule on disputes, it’s the copyright claimants themselves, which seem feintly absurd. I did find an email address on The Orchard’s website to contact about YouTube Content ID disputes, but there was no link to this from YouTube, and it was pretty hard to find given it’s non-obvious that IODA and The Orchard are the same.
The lesson here is to upload whatever music you want to use to YouTube first, and if it trips any Content ID stuff, use something else. The exception being if you can upload your video a couple of months before you need to release it, and can be bothered with the dispute process. Unfortunately, it doesn't seem like this is just a danger for licensed music; false positives against original score can occur. An alternative lesson is that if you can remotely afford it, use Vimeo Pro. Hosting a trailer somewhere that won't let you actually talk to a human being is risky.
ReleaseI released my trailer on 26th February, at the same time as the announcement of the PAX East IndieMegabooth line-up. I was leaving the trailer release as late as possible - at this point a response to my dispute was still pending, so I was reluctant to share it before I had to, given the possibility of it being pulled. Ideally, I would have liked to have released the trailer ahead of the Megabooth announcement, as a distinct 'thing' to contact press about. As it were, my emails to press ahead of PAX were a confused mix of ‘hey here's a trailer’/’hey I'm in the IM'/'hey let's meet-up', though more on contacting PAX press my next (I think) post. I did get
a couple of write-ups just from the trailer, and it has been included in
most recent press coverage, so it’s definitely a valuable addition to my press kit.