TIGSource Forums

Hey business folk,

Opposed to the mass amounts of game developers requesting information how to market a game with $0 budget, I am asking for advice for best practices when there is an actual budget that can be used. Specifically, I am looking to drive 1000 installs to a relatively unknown free to play game on behalf of a firm I am working for.

I (think I) have done my research as to best practices for the grass roots approach and have experimented with Facebook split tests, but with a budget (Let's say, $10000), what are the best places to spend and to get best returns.

I'm looking to tap into PC users, or Android users with a WiFi connection.

Any advice or leads much appreciated  :gentleman:

google adwords and facebook ads are probably the most likely things, but don't just spend money on them blindly, both take a lot of work to tweak, track, and get right, to make sure you are making back at least as much money as you are spending. cliffski has a good article on how to spend money on advertising for indie games, here:

http://positech.co.uk/cliffsblog/2013/10/11/what-i-think-i-know-about-advertising-as-an-indie-game-developer/

he says he has spent over 100k british pounds on advertising his indie games, so if anyone knows how to do it, it's him

I would invest the bulk of your budget into Facebook Video ads.

Test at least two different videos (about 1 minute in length each) at $1/day. Take the one that performs better (10-second views, clicks, conversions, etc.) and then scale that up to whatever daily budget you can afford.