I can agree with the idea that some sponsors' desire is to spread their brand and fill up their website with tons of games, which means paying cheap for lots of mediocre games. Though I'm obviously not sure, it's something easy for me to imagine, what with branding being so important.
I have been postponing making a trailer of my game. I probably should as soon as I make the final adjustments to it. I'm not sure I'm good enough at it for it to work out though. For this game I'm not sure I'm willing to spend the time to make that instead of just making more games. I am certainly going to be e-mailing the sponsors that haven't checked it out though. That's another thing I keep postponing.
I've been dealing with the fun task of selling my game on FGL for 2 months now and it's finally winding down. Melly I would definitely encourage you to send out emails to other sponsors that haven't seen your game yet. I included a flashy brochure about my game with the email to get their attention and most of them came to view the game.
I might as well share my experience with FGL since this was my first time.
- After posting the game we got some great user feedback from other devs in the first week.
- It took about 2 weeks to get our first bid and it was a sad one. I'm not tooting my own horn here but our game looks pretty good and our game is really polished. So I found the first bid insulting. That's just how I felt about it. I understand that someone was hoping to get something for nothing, but that shit pissed me off.
- A few weeks later a couple more bids trickled in. I was really disappointed in the amount of bids we got. Our game had a Editors score of 8 and our Icon was ranked #8 on the entire site. I thought that would have garnered more bids. I didn't think we'd get a "Steambirds" like reception but better than what we got.
- After 2 months we decided to put our game up for Last Call. Again, not a lot of bids came in. We got like 2 back and forth bids and then that was it.
- So now we're left deciding between our "Last Call" bid on FGL and an offer we received off site for an exclusive deal from a major sponsor. It's a tough decision and we're still negotiating. I will post our decision about the game once we sign a deal.
In summary, FGL has been a little underwhelming compared to the expectations I went in with. I chalk that up to inexperience on my part and relying too much on what I had read. There are always more stories about the successes and not many about the failures. You can read all the articles you want but sometimes have to just dive into something before you can really get a grasp on how it all works.
I hope my experience helps.