Looks cool.

for mike



now you can smash those cams off the wall.

FUCK OFF NSA

Catacomb kids pre-alpha gameplay trailer.

bumping.

there are rats though, sneaky little rats.

looks cool

Take top 100 games on steam and separate them by category manually.

From this data you can conclude you should make an viking era open world MOBA with zombies.

You're welcome.

[Hello, I am Michael.]

Hello, I am Michael.

I market games on sites like indiegogo and kickstarter. I've successfully completed nine campaigns. averaging over 150% funding across the board on each project I've been a full part of.  I accomplished this through experience in the field and dedication to each project I work on.


A list of my duties include me

• Designing marketing assets, press releases, backer rewards, social media updates, and trailers. (BTL, ATL marketing)
• Designing in game content from a marketing perspective.
• Providing Usability and QA testing for product demos
• Acting as a social media manager. Growing communities through unique social media content (Facebook, Youtube, Reddit, Twitter).
• Managing the selection and delivery of thousands of physical and digital rewards through third party venders.
• Budgeting time and team resources using project management software. (Hansoft).

Here are a few examples of the projects I've been a part of.

Marketing Lead - RainWorld          (63k raised, 20k goal)
Marketing Lead - Lioness               (26.7k Raised, 7k goal)
Marketing Lead - Catacomb Kids     (30.5k Raised, 20k Goal)
Marketing Lead - Fran Bow            (28k Raised, 20k goal)
Marketing Lead - 24 Killers            (5k Raised, 4k Goal)

Marketing Consultant - SuperHot               (250k Raised, 100k Goal)
Marketing Consultant - Jotun                     (64k Raised, 50k Goal)
Marketing Consultant - Bacon Man            (21k Raised, 20k Goal)
Marketing Consultant - A Song for Viggo   (21 Raised, 20k Goal)

In recognition I was asked to speak at GDC 2014 on the panel "Crowdfunding: how to make it as an unknown"
As well asked to  write a feature piece for Game Developer Magazine titled "Crowdfunding a Primer" you may read that here:
http://dc.ubm-us.com/i/360245/109


FAQ:

What type of work do you offer?
Everything from 1-time consultations for quick project reviews, to full blown project management leading all the way up to the eventual sale of the game.

How do you handle payments?
Depends greatly on the project and how much work needs to get done, payment methods vary, from flat fee, to rev share, or a mix of both depending on how attached I become to the project and what is most reasonable based on the games circumstances.
I accept PayPal and Square Cash. Though if something different needs to be arranged it might be possible.

Whats he best way to contact you?
Through my website www.kickdollar.com, my email [email protected], or PM me here on TIGS

 

Success rates are still pretty much exactly what they were a few years ago at 38% for games under 100k.

So no, kickstarter isnt dead, and no its not harder, its actually about the same.

Been playing a bunch of sniper lately. extremely hard to carry regardless of items or kills. due to lack of tf contribution and pubs not knowing how to pick characters with abilities.

Smash is a fighting game that has another element to it. Momentum. The Game wont feel like a fighting game till you understand how to gain a positional advantage using it. Otherwise it'll feel a bit like RPS.

The cancelling sorta reminds me of devil may cry. neat.

[Marketing is a multipler. Thats it]

Im going to be frank because i dont have too much time atm. Forgive me.

Devlogs are super important. Gives you feedback and a slew of people to support you on launch. Though I dont see press conversions off them often.

If your gane is not getting feedback or attention, its likely the game wont sell either. Much like how the data for kickstart greenlight and steam sales are all identical. You have people talking and you get money. You dont have people interested the picky press likely wont be either.

You dont gain a following FROM marketing you gain a following in conjunction WITH marketing. Marketing is a multipler. Thats it

That's awesome coverage! Congrats. Already almost 1.8mm views. That's fantastic awareness for your project. It's interesting almost 2 million views with no real translation to Kickstarter backers? I wonder if this is related to the age of his demographics or that his viewers are less buyers and literally just their for the show... Either way though, getting your game in front of a few million people is huge!

Yeah sadly the conversion is minimal, although one backer did put in $1000 from seeing the YT which helped a lot.  It's an interesting case study, one that I'll be analyzing more.

Interestingly another local who ran a kickstarter for a documentary called the Tickle King had a similar experience:
Stephen Fry, who is a very famous English Actor, backed him and tweeted the project but it also led to very little conversions.

You are right though for general PR this has worked wonders and gained the project a lot of attention from other parties.

Pewdiepie is an incredible guy as well - my hat is really off to him for helping out comparative nobodies like us!  

I know 2million views seems like a lot, though you have to keep in mind the bounce rate, bots etc. Then take all that and assume the advertising standard of .1% up to 1.5% conversion rate (depending on demographic etc). (conversion meaning people who follow up and go to the kickstarter page) then from there a percentage of that percentage will convert to a sale.

Base..................................................................................................2.0 million views
assuming 10% bots ..........................................................................1.8 mil
assuming a generous 30% "low time" bounce rate............................1.26 mil
.4% conversion rate to KS page ("decent ad/semi-targeted demo")..5,040
5%-10% sale conversion rate ("decent to good")..............................25.2 - 50.4 backers.

Conclusion: about 25.2 backers.

Theory: The ad displayed likely didn't actually reach 2 million people and the people reached likely didn't get pushed over the edge by the advert to follow up.

(imo, the conversion rate is likely less than even .4%...closer to .1%)

The sword looks totally out of place, she looks like her body has been warped by years of living in a world without gravity. Her arms are basically two thick noodles with a spike tied to one of the ends.

Heres the link

(https://www.kickstarter.com/projects/797210197/cube-and-me)

whoo, good luck

Oh so now I need to be qualified to talk about video games.

You're not qualified to make sweeping assumptions about the industry. This is why the following opinions specifically hold no value.

I'm not saying that Gone Home and Depression Quest shouldn't exist, it's that vocal minorities are telling game companies and "journalists"

The industry is liable to follow what huge sites like Kotaku and Polygon label as GOTY because that's where the "informed gamer" market is.

I don't hate Gone Home or Depression Quest because of their subject material, I hate them because they're non-games stealing the spotlight of fun games.

You have literally no clue about any of this stuff. All of your anger seems to be based on a bunch of stuff you don't even know about.

Not.
One.
Counterpoint.

Actually, I'll bite on that fun thing.  Why make Gone Home a game if you're going to restrict yourself to the rather poor storytelling mechanisms that games give you?  The only thing games can do better than any other medium is player choice and influence (branching), but Gone Home is just a walking simulator.

The game takes a lot of influence from Amnesia.  I found Amnesia okay because it actually had some good puzzles and the character interaction makes the atmosphere a lot more forboding.  Gone Home would have been better as an actual novel, I think, where the writing wouldn't suffer for poor delivery.

Gone Home is specifically designed to invoke the feeling of coming home to a house you don't feel comfortable exploring. Thats why it's called gone home. It does this by taking advantage of the player exploring the house and discovering a bunch of personal/creepy/off setting stuff.

You can't do this as a book because you can't explore a book, it's on rails.
You can't do that in a movie because it's on rails.

Though literally none of this matters at all because Gone Home doesn't need to justify being a "real game or not"

Whether Gone Home is a "real game" or not has no affect on anything. It doesn't shut down the DOTA 2 servers. It doesn't "rob" the spotlight from anything. It's a waste of time to care.

You make assumptions about stuff you have literally no qualification to pass judgement on.
You don't understand how press works, the spotlight, or the affects of either on the marketplace. You're just spitting out garbage like it's word of god, then expect an "equal counter point".

Nothing you've said so far contains anything of value to discuss. It's taxing for me to engage with someone who literally has nothing to contribute.