Understood Rob, I totally hear where you are coming from. The devil in the detail is that we're a well-funded promotions agency, that is going to pump a lot of money into building SwagPak.com into a community of pre-registered gamers, giving you another outlet and exposure for your game. However, at this stage, we haven't even launched, so we're just looking for some friendly developers who are interested in giving this a shot with us. This could range from a few promo codes that cost next to nothing, or perhaps some stuff you'd already created as part of your marketing. Unlocking DLCs is another great zero-cost option of course.

Apart from the audience we plan to grow on your behalf, we'll provide a number of other tangible commercial benefits. If you're already doing competitions or promotions yourself, there is a good chance you're breaking legal obligations in one or more countries or regions. We'll take care of that and work to make sure it's a quick and simple process to get a competition set up. Also, we won't just let gamers enter by coming to us, we want to provide both landing pages (that are custom/dedicated to your game, even a distinct URL) and widgets to embed in your own promotions. We also plan in the longer term to automatically push in-game achievements out to social networks and other online media on your behalf, purely to drive interest in your game.

For you in particular Rob, I'd recommend waiting to see how we get on...the proof will be in the pudding. We like to think we're a good bunch of honest guys doing this and that we can help promote games. If we're not, no one loses....we're offering to do the alpha for nothing. And if that's not enough....how about this: We'll put some money ourselves into CREATING some swag, if you don't have it already. It won't be an Audi R8 of course....but most gamers are happy with a t-shirt or a model of something from your game.

Hope I'm helping now?

Wow, you lot are a negative bunch in here! Sorry you don't like our blog, and sorry for the compressed links...just saving time by copying and pasting from our Twitter announcement itself.

As for why you'd do this...it seems pretty straightforward to us, but perhaps we're not making it clear: We're building a community site, called 'SwagPak' aimed at gamers, but designed especially for developers. It's quite simple really...all gamers love swag, and getting cool stuff....so we promote a game and the cool stuff...you get marketing exposure and hopefully good word of mouth sales and buzz.

Of course, only a few people will win some actual swag, but we want as many people as possible seeing the competition, and sharing with others that it's tied to your game.

This was simply an invitation to promote something during our very early alpha launch next month. If you're still interested, give us a shout. We are trying to build this thing for your benefit believe it or not! You can't please everyone...

Hey there, we're a small online start-up focused on creating kick-ass marketing platforms for games developers and publishers. We're launching a promotional community site, specifically built for games developers next month and we're inviting you to be an Alpha launch party for free!

More details are here: http://bit.ly/KI5XT

Online application here: http://bit.ly/U0aEq