This topic just came up in another devlog. Here's part of LobsterSundew's post regarding Kickstarter launch days:
The table is the result of these guidelines based on past experience:
● Mondays to Wednesday are generally good days to launch.
● Ending on Fridays, Saturdays or Sundays should be avoided if possible.
● Mondays to Wednesdays are generally good days to end.
● Thursday aren't as good a day to launch because the last half of the precious first-48-hours gets wasted on a Friday. However, Thursdays can be a good day to end.
● A campaign duration of 30 to 34 days is recommended. Running closer to 30 days is generally better, but sometimes a few extra days help align the campaign with a much better date to end while not losing a good starting date.
● It is good to launch in the morning and end in the evening for the Eastern time zone for North America. There is an option to set the specific ending hour for the final day.
if only we had read that before, i think our issue is that we hyped up a release for october 1st and then came twitchcon, it was a saturday and a few other events happened. we had a pretty rough launch due to this, and definitely something anyone considering KS should avoid
however, we are slowly climbing back up this week after alot of marketing and effort. just hit 10% of our goal, and we can still make it. it's not impossible to be funded if you launch on a weekend but it does make it so much harder than it already is.
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