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« Reply #120 on: June 15, 2017, 06:50:09 am » |
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that is true, but, i wasn't exactly talking about postmortems, but about sales data revelations only. e.g. there used to be (maybe still is?) a blog dedicated to indies revealing their sales numbers, and that type of thing feels somewhat outdated now.
but re postmortems, one caveat is, often, developers try to guess about their own marketing, why it succeeded or failed, and often their guesses are wrong -- most postmortems i read often blame or credit this that or the other, but who knows if they are right or not if it's mostly their own speculation? whereas if you look at just the raw data yourself, you can make your own conclusions. which would also be just speculations, but at least they'd be your own speculations, based on your own experience, which might be more reliable than the speculations of other indies (especially if those other indies are newer, never studied marketing, etc.)
for instance, i remember someone from the minecraft team (i forget who) saying that they did zero marketing, and that minecraft's success was all viral and word of mouth without any marketing. to me that seems like a weird claim, because they did a variety of things that could be considered marketing -- having temporary sales, making a trailer, making screenshots, having a website itself, those are all kinds of marketing.
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