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[jackterror]

Just wanted to say thanks for the video, very thorough and informative. Very refreshing to have good info that is non-biased. (we are talking about marketing here). I've mentioned the video on my blog, people agree that it's fantastic!

You are awesome!!!!
Thank you for saying and thank you for sharing it.

Happy you got good stuff out of it 
Reach out if you ever need anything!!!

[mikeysee]

Jack like everyone else here I am incredibly grateful for your video. Many indie developers myself included are totally lost when it comes to marketing their game and this video goes a long way towards helping us know where to begin!

Keep it up mate!

[jackterror]

Jack like everyone else here I am incredibly grateful for your video. Many indie developers myself included are totally lost when it comes to marketing their game and this video goes a long way towards helping us know where to begin!

Keep it up mate!

Happy to help, and happy you found it useful.
Reach out if you need anything.

Launching Albino Lullaby in 20something days ( ⚆ _ ⚆ )
Wish us luck and share on your social networks 
plz and thx, of course!!!

[kathleenqbg]

This video is unbelievably timely for us. Definitely the best video on the subject we have found. A must
watch for all indies just starting out. There are a ton of useful nuggets all throughout. Thanks so much!
Wicked job.

[jackterror]

This video is unbelievably timely for us. Definitely the best video on the subject we have found. A must
watch for all indies just starting out. There are a ton of useful nuggets all throughout. Thanks so much!
Wicked job.

Thank you!!!
Happy you got good stuff 

[jackterror]

Press Outreach Template

Alex reached out with the email template he has been having success with to get press coverage like this:
http://toucharcade.com/2015/10/09/starific-is-looking-like-quite-the-stylish-radial-breakout-game/

His twitter is here https://twitter.com/BeveledEdgeCo and the template is below.

————

Hi [name] / Hey fellas,

I’m [such and such] and wanted to invite you to preview our new [platform] title [game name].  It’s [1 sentence description].

You can think of it as [elevator pitch / hook].

Trailer: [link]

Gameplay: [link]

You can play it now [demo link]

If you have any questions or comments, don’t hesitate to let me know.  If you decide you’d like to do a piece on it,
I can write up any details you’d need to make it great, or let me know what you prefer.  [Intimate approximate release date].

Kind regards,

[You]

###

[Extra links, and/or GIFs]

[Artcle]

So great, thanks a lot for this 

[jackterror]

So great, thanks a lot for this 

Thanks for saying so man!!!
Happy it helped 

[joe_eyemobi]

Fantastic work this is absolutely invaluable - thanks Jackterror!

Btw out of interest did you help with all chapters of the game, or just the final one?

[xier]

Hey Jack,

Regarding the email template, what should the subject line be?

[jackterror]

Hey Jack,

Regarding the email template, what should the subject line be?

OMG... apologies for missing this!!!

Our most successful lately is: [Name]'s Steam Key for [Game Name], [Short Title]
So for us the mailchimp subject is: *|SCREEN|*'s Steam Key for Albino Lullaby, Horror Game, PC or Oculus

Knowing that a Steam key is easily accessible, makes it more likely that they will take a quick look.

Since time has passed, what have you had luck with lately?

[io3 creations]

Great list of tips! While I was familiar with most of things mentioned, the checklists will especially be very useful in the near future. Thanks!

[jackterror]

Great list of tips! While I was familiar with most of things mentioned, the checklists will especially be very useful in the near future. Thanks!

Thank you!!!!!

[jackterror]

This is kind of a cool spin on how to use streamers and early release to get some outside the box stuff going.
Just PreReleased Mondays Albino Lullaby Oculus Launch Trailer on Reddit if anyone wants to check it out or upvote.
Did some cool use of mashing up LetsPlay streams to make it.
https://redd.it/4c2lf0

[jackterror]

For Game Trailer Production

Great list just came across for free stuff for filmmakers, and much would be useful for game trailers.
got is from this reddit post: https://www.reddit.com/r/Filmmakers/comments/4ugt94/my_list_of_free_filmmaking_resources/

IMPORTANT! BE SURE TO LOOK AT LICENSING INFO!
Some resources may not be free for commercial use, so be sure to check licensing info before using them in your projects. Here’s a good blog post from the FMA that explains it pretty well: http://goo.gl/0An1dM

MUSIC
http://freemusicarchive.org/
https://vimeo.com/musicstore (use advanced filters to search for free music)
https://incompetech.com/music/royalty-free/music.html
http://www.bensound.com/royalty-free-music
http://www.purple-planet.com/
http://brokeforfree.com/
http://www.whatfunk.com/
https://musopen.org/
http://www.pond5.com/music/1/.html?free=1
https://www.youtube.com/audiolibrary/music
https://machinimasound.com/
http://sonnyboo.com/music/music.htm
http://www.mobygratis.com (non-commercial)

SOUND EFFECTS
http://www.freesound.org/
http://sweetsoundeffects.com/
http://www.freesfx.co.uk/
http://www.zapsplat.com
http://99sounds.org/
http://www.asoundeffect.com/500-free-sound-effects/
https://www.youtube.com/audiolibrary/soundeffects
http://soundscrate.com/
http://sonnyboo.com/downloads/soundfx.htm

PHOTOS/GRAPHICS
http://www.pond5.com/photos/1/.html?free=1
https://pixabay.com/
https://unsplash.com/
http://sonnyboo.com/downloads/images.htm

STOCK FOOTAGE
http://www.videezy.com/
http://www.videvo.net/
http://www.xstockvideo.com/
http://www.videocopilot.net/blog/2010/10/free-stock-pack-appreciation-day/
http://mitchmartinez.com/free-4k-red-epic-stock-footage/
http://www.pond5.com/stock-video-footage/1/.html?free=1
http://www.beachfrontbroll.com/
http://sonnyboo.com/downloads/video.htm

VFX RESOURCES
http://www.rodypolis.com/free-stuff.html
http://www.detonationfilms.com/free_stuff.htm
http://www.detonationfilms.com/free_stuff_page_2.htm
http://www.videocopilot.net/blog/2011/12/new-tutorial-and-free-stock-footage/
http://rampantdesigntools.com/free-download-sign/
https://www.rocketstock.com/free-after-effects-templates
http://www.pond5.com/3d-models/1/.html?free=1
http://www.greenscreensystems.com/category-s/1839.htm

SOFTWARE
https://hitfilm.com/express
https://www.lwks.com/
https://www.blender.org/
https://www.blackmagicdesign.com/products/davinciresolve
https://www.blackmagicdesign.com/products/fusion
https://www.celtx.com/index.html
http://www.audacityteam.org/
https://www.shotcutapp.com/
https://www.thefoundry.co.uk/products/non-commercial/ (only for non-commercial use)
http://www.squared5.com/

DOCUMENTS
http://sonnyboo.com/downloads/downloads.htm
http://makingthemovie.info/2005/02/free-paperwork.html
http://satyricafilms.com/resources.html

Hope we are all having fun marketing our games!!!
I appreciate all the views and kind words on my boring, but necessary Indie Marketing Class:

[darkhog]

Don't have time to read the whole thread, but could you share your mailing list of journalists/youtubers that I can mail about the game I'm working on? I mean, getting 15000 addresses is kinda hard, so mailing list would be very useful.

[Shapter]

Thank you so much for the enlightning video and the links to the youtuber/twitchers lists !
This is invaluable help !
Some of the lists are not accessible ATM but I contacted the guys who made them to see if they can share them

Anyway, thanks a lot !

[jackterror]

Don't have time to read the whole thread, but could you share your mailing list of journalists/youtubers that I can mail about the game I'm working on? I mean, getting 15000 addresses is kinda hard, so mailing list would be very useful.

You can scoop off these - YouTuber and Twitcher Lists Discussed in Class:

Good YouTuber List: http://videogamecaster.com
Amazing YouTuber List: http://youtubers.brightside-games.com
Amazing Twitcher List: http://tinybuild.com/twitch

I can't just give you our press list, fireable offense, the same as stealing proprietary code from a company, but the reality is there are no shortcuts.
Our list is primarily people who write articles on horror games. It really does just take a bunch of legwork and getting to know the journalists who would write about your type of game.
A huge spam email will never work, you need to almost start these people and be short an sweet while speaking to something you know they will like.

[jackterror]

Thank you so much for the enlightning video and the links to the youtuber/twitchers lists !
This is invaluable help !
Some of the lists are not accessible ATM but I contacted the guys who made them to see if they can share them

Anyway, thanks a lot !

Anything man. Thanks for saying.
They should let you in without an issue, I think it had to request access to it at one point also.
If you don't get in drop me a line.

[io3 creations]

Thanks for the helpful replies!

I can't just give you our press list, fireable offense, the same as stealing proprietary code from a company, but the reality is there are no shortcuts.

It was worth a try to ask.

Seems like the Amazing Twitcher List: http://tinybuild.com/twitch  is no longer available.  This is also confirmed on: http://videogamecaster.com/big-list-of-youtubers
Is that one of the lists that you had to request or could it be requested?  I guess it's worth a try.

Also, it seems like quite a few YouTubers don't have e-mails mentioned at:
http://videogamecaster.com/big-list-of-youtubers
Is it worthwile to contact them on YouTube or might be better to see if their e-mail is available on their website/blog/etc?