I typed up more notes after looking at the preview again.
About the rewards structure:The €10 tier is simply a digital copy of Monster Prom. There isn't a clear other incentive to support the game now instead of waiting for it to eventually appear on Steam. Some people will need more incentive to support a project on Kickstarter than making the game a reality. Examples of incentives are being included in the credits, a discount of the retail price or becoming part of a community.
There is a €8 early-bird tier.
The €20 tier introduces an art book, soundtrack and a zine. It would be a €10 price jump from the €10 tier which is acceptable. It would be a €12 price jump from the €8 tier which is straining it.
The wording of the €30 tier doesn't read smoothly for me. The flow of my reading trips up at "community designed" and "participate on outfits". A community that is designed or a community that was designed are different ways I interpret "community designed".
In general the €30 tier to the €100 tier seem to scale up the same reward content. There are 3 levels of participating.
I have incomplete context for what the "participation" will be. It could be feedback. It could be creating actual art assets. It could be voting with backers have control over the final decision.
The €30 to €100 tiers stand out as a potential failure point. It is difficult to judge the value these community tiers offer due to currently incomplete information about what the process would be like.
It did not find an equivalent of a beta access tier. The €30 tier could potentially become a beta tester tier. It is very clear from past experiences that one thing some backers are willing to pledge for is earlier access. At a €30 price-point it would be approaching the point of pricing beta access too high.
There is the big price jump from €50 to €100. €100 is about $109USD or $145CAD. It skips some potential for pledge upgrading, but this is also often the hardest range to brainstorm reward tier content for.
The €180 tier has a backer's likeness put into the game somewhere.
The €250 tier is designing an outfit.
The €400 tier has a backer-designed character put into the class photo at the end of the game.
The €600 tier has a backer-designed item. I wonder why this appeared after the €400 tier.
The €800 tier has a backer-designed ending.
The €1,000 tier has a more fleshed-out backer-designed character put into the game.
The highest priced tiers reference back to the €100 "Crowd-design lvl3" tier.
There was no €1 tier. There is the opportunity to have a €1 tier with all backers' names being listed on a web page, in the in-game credits, on an art book page or some other location.
About the early-bird reward tier:There is a €8 early-bird version of the €10 tier.
The traditional early-bird is limited by a specified number of open spots. A common approach is to have the early-bird tier try to rush the campaign towards statistical tipping points.
15% of €8,000 is €1,200 or 150 backers at the €8 tier. 30% of €8,000 is €2,400 or 300 backers at the €8 tier. For a small project it is difficult to recommend more than 500 early-bird spots.
The challenge is deciding how many spots to offer. Too few early-bird spots won't help much with initial traction. Too many early-bird spots harms the efficiency of the campaign meaning more backers needed to reach funding goals. Way too many early-bird spots removes a sense of urgency to pledge due to lack of scarcity.
Time-limited, milestone-limited and hybrid-type early-bird reward tiers use various types of conditions to determine when the reward tier is manually closed. Each has pros and cons. A traditional early-bird tier should be fine for Monster Prom.
About the project page:It is still being assembled.
There is a Greenlight banner at the top. Good. Once the Steam Greenlight page is live you can benefit from sending traffic from Kickstarter there.
Supporting multiple languages during a campaign is an option to get more backers. Consider doing a project update like update #14 for
Ruin of the Reckless. It is then possible to link to such a project update from your project page.
The risks and challenges section doesn't mentioned how far the game is in development. From a PR perspective the "There are no big risks here" line could backfire.
About local indie cross-promotion:Other Kickstarter projects based in Barcelona are Megamagic: Wizards of the Neon Age and Twin Souls (now called Path of Shadows). There weren't any active projects. There were many unsuccessful projects not worth mentioning.
There is a Unity3D dev meetup in Barcelona. There is the Barcelona Game Makers group, but I don't see anything on their calendar for October. In June 2016 there was the Indie Developer Burger Awards.
Project Automata, BodyFrog, Moon Child, Kewpie, Project Amy and Color Box are active campaigns from Spain. Dead Synchronicity, Moira, AR-K, Moonlighter, Crossing Souls, A Place for the Unwilling, Harem Protagonist, Heart&Slash and Red Goddess are ended campaigns from Spain.