4,410 backers have pledged $113,394 (283.5%). $6,606 more until the next stretch goal is achieved.
Here are updated graphs:
http://i.imgur.com/7Ysez4u.pngA large wave of 1,118 new backers appeared over the last 2 days. That is approximately a quarter of the current total number of backers.
The reminder e-mails about Moonlighter's last 48 hours period will be sent in about 50 minutes from this post. This means those reminders aren't the source of the surge. It also means those reminder messages to people that starred the campaign may produce another surge.
The new $65 tier already has 3 backers. A $400 tier was added.
The $850 tier lost another backer. The $230 tier also declined.
The $15 and $25 tiers are getting picked more frequently. The average pledge has decreased to $25.70 per backer. The $40 is doing well. Other tiers are also seeing increased activity. Things look are looking good.
Bitly shows a bunch of project shortlink clicks on June 27th to 29th.
BackerTracker shows a trend to $115,797 (289.5%). Kicktraq shows $123,445 (308%). How far the campaign goes is now more up to how much social media presence and coverage from sites it gets. Hitting the $130,000 stretch goal is fairly possible.
About external exposure.
On Wednesday posts were made on Gaming Illuminaughty, VANDAL, More Stuff Like, The Huh? and Freeplaying.it about Moonlighter ending soon. The Square Enix Collective tweeted and then posted about the campaign on Facebook again. Some German language crowdfunding threads saw activity. The Thunderclap campaign's message was broadcasted over social media by 262 supporters.
The Reddit AMA thread achieved over 50 comments. Many people are still confused that Square Enix Collective campaigns don't fund the game. Other Collective campaigns also get similar questions. Overall the answers were handled well. A post on /r/IndieGaming appeared about Moonlighter crossing the $100,000 threshold.
On Thursday there was another press release which was reposted to various sites by bots. Gamezone.de, develop-online.net, Gamekyo, JeuxVideo, VideoGameNews.de and El Píxel Ilustre posted about Moonlighter.
About within Kickstarter.
Moonlighter was able to take the 2nd rank in popularity on Wednesday behind System Shock's 1st place. It has stayed the same since then. ZED and Stygian keeping around the 3rd and 4th positions as they are both ending very very soon.
The Famicom visual compendium's campaign that had consistently been ranked in the top 4 has disappeared due to a
DMCA takedown from Nintendo. The campaign was at £176,787 (707.1% of its £25,000 goal) with less than 48 hours left. It is possible for a campaign takedown to be reversed and then the campaign would resume with the same amount of hours remaining on the countdown that it had the moment of the takedown. It is one of the few things that can move a campaign's end date backwards and can mess up scheduling. It happened to Vanguard V's campaign which ended shifting the deadline so it ended on a Saturday.
System Shock wasn't the only campaign drawing traffic to the category. I'm seeing a lot of shout-outs for Stygian.
Some struggling campaigns have been given a fresh wind.
TRANSMISSON saw a boost the same day that System Shock launched.
http://i.imgur.com/JTQDg1A.pngKologeon's campaign may have been saved by a Jim Sterling video.
http://i.imgur.com/M5ojOHB.pngFictorum's campaign suddenly came alive by reaching the frontpage of Imgur with a GIF.
http://i.imgur.com/YvJIjIr.pngThere were also the campaigns that ended.
Epic Tavern was able to raise 171% of its goal.
http://i.imgur.com/ygSuLiN.pngGREEDY GUNS ended with 116%.
http://i.imgur.com/GwfmwQE.pngIn the footer for Kickstarter you may have seen the "New" tag next to a link to Kickstarter Drip. It is a way to subscribe to indie musicians. There may be future potential for video game music composers to use that platform.
About finalizing the project page.
When the campaign deadline hits parts of the project page can no longer be changed by the project creator. Archiving pages avoids potential problems like a project creator editing the description of a reward on the project page months later. There are so many campaigns with "Final 24 hours" or "Last day" plastered on their thumbnails. Double-check the project page is how you would like to leave it before the deadline hits.
At the very end there is the option of relocating the stretch goal chart lower and relocating social media links higher. Some campaigns will add a celebration image.
A successful campaign gets the spotlight section added. It's a background banner, another project thumbnail image (using a transparent PNG background can look really cool) and a button with text and a destination that you decide. It is a way of redirecting people who visit the Kickstarter campaign after the deadline. Fabular's spotlight points to its official website as an example.
Some projects will redirect to a place where "slacker backers" that just missed the campaign can still support the game through options like a PayPal cart or the Humble Store widget embedded on the official site. You don't even need to offer all the reward tier options on a slacker backer page.
Don't forget there is the option to post updates on places like the Greenlight or IndieDB pages before the last day so followers there can be reminded to take a look if the campaign has reached its final stretch goal.
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