Hi all
I'm currently trying to learn the basics of game promotion. It's a LOT of info to take in but I think I'm slowly learning. At least I now understand the difference between a press kit and a press release
What I'm still unclear however, is how to construct an email to the press. I've read a lot of conflicting suggestions. Some suggest short concise dot points with links to press kit and press release, and not to bloat the email with embedded youtube trailers and screenshots. Some suggest otherwise, packing in as much info as possible, even including the entire press release in the body of the email.
Thoughts, suggestions, examples?