Oh, I meant the sales on *our* site, yeah. But getting on Steam has also generated more attention to the game, which also affects sales.
Craig: We started out at $25, then $20 when it got up on Reflexive, and now $10.
So your price when from $25 to $10, and sales doubled? Or were they already at $20 by that point? Were sales comparable at the $25 and $20 price points?
It's hard to tell since the sale figures aren't linear. Obviously we made the most money during the first month after the release, and during the first week at Steam. I'm just saying that, on average, we are now selling double number of copies from our own website and non-Steam portals. That's after the price went from $20 to $10. In reality that means we earn less money* (the e-commerce service costs are greater, relatively).
* In reality we earn more money now because of the financial crisis. The USD used to be 6-7 SEK, now it's 8-9. That's like +20% income for us without lifting a finger