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TIGSource ForumsDeveloperBusinessIs it ok to do Store Localization only?
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Author Topic: Is it ok to do Store Localization only?  (Read 649 times)
Nijigames
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« on: April 26, 2016, 05:57:32 PM »

Hi guys,

When submitting app to appstore/ googleplay,
Is it ok to localize only the description and screenshot only? The game don't have any localization and by defult is english.

Or if you localize 1 you must localize everything from description untul the game text too?

Thank you,
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n00rs
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« Reply #1 on: October 10, 2017, 03:23:57 AM »

Hey Nijigames!

As a general rule, it's always better to localize everything, but if you don't have the budget for a full localization, it's perfectly acceptable to only have your storefront content localized.

If you only localize this though, make sure it's clear for potential buyers that the in-game text won't be localized, otherwise, some people might feel cheated and leave you awful reviews for that.

I manage a team of game translators and we actually discussed this point in a blog post focusing on localization-related stuff that can annoy players: http://www.leveluptranslation.com/single-post/how-you-put-off-gamers-with-careless-localization
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