Hi gornova,
I'm not expert that. That's just something I want to learn more.
Many developers have a
prejudice about marketing e metrics. They say that you need only make what
you like and blablabla.
However, I realized that this is just a
noob speech.
Marketing and metrics can be
part of the game from the development. Do not use this today, it is how to make a game
without music. As in the past, that the games had no music, just sounds. It is an
extra feature, uses it, who knows how to use. Do you agree?
You do not need make a game that you even do not like. You need is adapt the game for the
needs and realities of the a determined audience. Because there is no way to please everyone. And if you please just yourself, you can not survive on that.
Feedback about the game is not sufficient. The level of feedback are usually very bad. You can not waste time on irrelevant changes. Change something to please one person and displease many others is only lack of intelligence. Feedback is useful only when many people complain about the same thing.
your "method" could be use this kind of services to create some comparison?
Like, you know, I'm an indie developer, I have my game out, so here my metrics, what about games on same genre ?
In text I just divide the indie developers into
three categories.
I thought about data of itself game. But these data from other games can also be useful.
If the game is of same genre, this
audience may have
similar behaviors.
For example, this data of this database:
Median Time Per PlayerIf, in a game of "
success" the players usually play, on average,
two hours, you can set this as a
goal.
If, in your game, they play only
15 minutes, so, you, at least, get to know how far you are that.
You can make changes in the game, and examine if the time has improved or worsened.
For example, take a test A / B.
First 100 people playing version 0.1.
And 100 play version 0.2.
So you define what the best version and repeat the test with other versions.
And learn what most influences this metric: Median Time Per Player
This is an example of how to use it. I will not write more because I wrote too much. ^^
Thinking about that, what other data can be used?