We’re also thinking about doing a Kickstarter for the game in September. What do you think? Could a Kickstarter work?
September is one of the strongest months on Kickstarter for video games, but something to note is the first week of September has fierce competition. It can get extreme. Some of the strongest campaigns of the entire year pick September to launch. I've been nicknaming it the "meat grinder". Competition cools off around halfway through the month.
Kickstarter announced that Kickstarter Japan support is coming later this year. I'd expect it to launch in September to November because of when Kickstarter expanded in past years. When support for a new country is added to Kickstarter, there is also a surge in projects coming from that country from developers that were previously unable to launch.
I haven't made a launch table for September yet. Below is the one for July 2017 as an example.
http://i.imgur.com/TRYHsn0.pngIn general, launch before noon in the Eastern Time Zone and end in the evening on the final day for that same time zone. Many campaigns nerf themselves not following that advice. I see too many campaigns ending around times like 8am in the morning. It harms the final day which could be valuable time for a struggling campaign to just reach 100%. The good days to both launch and end campaigns on are Mondays, Tuesdays and Wednesdays. Thursdays can work, but they need more effort coordinating press coverage. Mondays also require more marketing work to be done in the week before if launching on them. Fridays, Saturdays and Sundays should be avoided for launching or ending. The first and middle weeks of a month can see better performance. Try to run as close to 30 days as possible, but also consider adding up to 4 additional days as wiggle room to help fit around difficult dates.
Below are some current notes I have for September 2017. One of the reasons I have not made a launch table for September yet is there are more release dates that far in the future that haven't been announced yet because E3 2017 is not over yet.
- Gamescom ends on August 26th. This could impact the responsiveness of various bloggers and Let's Players. You would need to contact them before Gamescom to help get covered in September. Gamescom is a busy time.
- Destiny 2 is September 8th. This is one of the biggest releases and will be a time sink for many gamers.
- Divinity: Original Sin II is September 14th (if no delays).
- Marvel VS Capcom Infinite is September 19th.
- FIFA 18 is September 29th.
- Middle-earth: Shadow of War is October 10th. This is another potential big release soaking up press and playtime.
- The Bard's Tale IV may come out in October.
- South Park: The Fractured But While is October 17th.
- Call of Duty: WWII is November 3rd.
After September, October is also a very good month. October is actually one of the best months in the annual cycle. November is the most unpredictable month because it is good some years and terrible other years. December and January are very poor months to run on Kickstarter. The second half of the year can have AAA releases to try to dodge around.
Before September, August is a complicated month that can be good if you avoid some really difficult dates like Gamescom. I describe it as playing Tetris to find good windows of time to fit a campaign in. July is often poor. June is one of the worst months in the annual cycle (due to E3, Steam Summer Sale and various other sales). Summer months also have extra difficulty getting Let's Players to play a game because they can be traveling to various conventions.