Hi Everyone,
It's been a while since I've posted here (been really busy). However, I made the time to write a postmortem for a recent promotion I started for one of my clients. I wanted to share it with you all because I not only include the promotion details, but I also show various free tools that I use to do competitive research, create press lists and how I go about messaging press and content creators.
The post can be found here:
http://www.gamasutra.com/blogs/LoganWilliams/20161031/284466/Postmortem_POLYGOD_Binding_of_Isaac_Launch_Promotion.phpKeep in mind the post is a little long, so it might be best to come back to it when you have a few extra minutes to read it all. If any of you have any questions, don't hesitate to ask.