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June 24, 2017, 06:01:04 am

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TIGSource ForumsDeveloperBusinessThe best way to spend your marketing budget?
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hexplay
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« on: April 15, 2017, 03:58:49 am »

Hello to all independent developers. Has anyone tried to spend all of their advertising budget on the tournament for their game? I have only $1000, and I decided to designate this all as the grand prize for the first place in my game. Really, I do not know what will come of it, but judging by the beginning, it's better than buying game traffic from advertising networks. So, what do you think?
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Calibanul
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« Reply #1 on: April 15, 2017, 06:26:36 am »

Haha please show your game . I want to win :D

I have never tried this but I think it's a great idea, much better than buying traffic. However have you consider show it to some expo?
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hexplay
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« Reply #2 on: April 15, 2017, 07:01:17 am »

Haha please show your game . I want to win :D

I have never tried this but I think it's a great idea, much better than buying traffic. However have you consider show it to some expo?

Thank you for your response. I will not give a link to the game, as it can be regarded as advertising. But shortly this is a very simple game in the likeness of a platform game. This is a game for casual players and not for e-sports fans. All that I want is to give this opportunity to the casual players to take part in the tournament. No teams just one vs one etc.
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colenator
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« Reply #3 on: April 16, 2017, 09:07:56 pm »

I could see how running a tournament would be quite beneficial. Personally, I'm naturally competitive, so any sort of competition would encourage me to try a game, especially if it looks really fun.

The prize pool would definitely attract some people to at least give it a try. Although, I wouldn't use ALL of my marketing budget for 1 tournament. Maybe use a portion for the prize pool and another portion to attract hype for the tournament.
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teemuki
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« Reply #4 on: April 19, 2017, 01:49:05 am »

I bet you need some budget to market the tournament itself so don't put all of it into the prize pool Smiley Would be shame if only 5 people took part in the competition and you still have to give away $1000.

I would use some of the budget to hire a freelancer to make a good promo video of your game and some money for facebook or other social network promotion. Also if you are planning to release on PC and have keys/beta keys, I would suggest to send those for Youtubers. Personally I've found Keymailer to be very effective.

If your budget is $1000, the prize pool should probably be around $500 at max. Then again this all depends on how big your fanbase is. Although with the information given, I would use more resources to reach potential players.
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