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June 23, 2017, 09:15:35 am

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TIGSource ForumsDeveloperBusinessCreative marketing for games
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Author Topic: Creative marketing for games  (Read 433 times)
Calibanul
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« on: April 21, 2017, 02:00:41 am »

Hello guys,

Last year when I launched my game I thought that is a good idea to also sell physical stuff (Kickstarter style) so I found Amazon Merch and I made T shirts like this one:
Amazon T shirts

Another idea was to make a special thank you section to everyone who wanted to help us with the game (youtubers/streamers/testers/fans/ etc).

Those two things helped grow the game a little bit.

What ideas do you have to market your game? Smiley



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naturesreach
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« Reply #1 on: April 21, 2017, 05:40:58 am »

Hey,

I tried t-shirts before for my game some years back. They don't really work. I wore it every day in college (Where you think there would be a computer game audience) and nobody even asked about it or visited the game. Maybe in a different environment it works better, but it just seemed like a waste of money to me when it came to effective reach per dollar.

I honestly have no idea how to market correctly. I wish I did. Trying to figure that one out myself. Seems like people are so resistant to advertisements these days.
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Calibanul
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« Reply #2 on: April 21, 2017, 07:21:10 am »

I guess you have to figure what works for you and your game. Maybe you didn't put something interesting on the tshirt or eye candy..donno

What works for me maybe doesn't work for you.
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naturesreach
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« Reply #3 on: April 21, 2017, 11:54:18 am »

How did you measure the success of your t-shirts? Obviously it is difficult to find how many people went to your game due to shirts not having a referring agent. I'm just genuinely interested because my shirts generated exactly 0% interest in my game from what I could measure (Based on the fact that my game never got any players ha ha).
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Calibanul
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« Reply #4 on: April 21, 2017, 11:45:30 pm »

Haha,

Well I didn't measure, because you simply can't. It's like word of mouth and I don't want to put something in the game like " Where did you find about this game?" That would be weird.

But you can measure how many t-shirts you sell.
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naturesreach
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« Reply #5 on: April 23, 2017, 04:16:54 am »

Fair enough, can't argue with that.  Smiley
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b∀ kkusa
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« Reply #6 on: April 23, 2017, 04:33:38 am »

how many t-shirts did you sell?
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Calibanul
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« Reply #7 on: April 23, 2017, 02:43:15 pm »

Not that much, like 1-2 / week.

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