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[ஒழுக்கின்மை (Paul Eres)]

one thing i noticed is that, if you go looking for indie game marketing articles, each one article (or video) tries to do it all, to explain everything about marketing in a short span of time. considering people spend years learning marketing in university, that seems pretty foolish, and it's no wonder indies are still generally bad at marketing. instead it should be approached just like any other major skill (programming, visual art, music composition, sound design, etc.), nobody expects to read one article and learn how to program an indie game, or read one article and learn how to make great art, or great music. yet people expect to read one article and learn all they need to know about marketing

with that in mind, does anyone have any *substantive* marketing resource recommendations that don't try to be 'everything you need to know about indie marketing in 10 pages / 10 minutes'? e.g. specialist articles that delve deeply into one particular specialization within marketing, or even just huge books on marketing that are a good introduction to the field?

[jeremiah]

Interesting idea. I feel that marketing/virality is partially about chasing temporary gold rushes. That is there are various mediums, tools, websites, etc. that would have paid off big time if you were simply there early because of less competition. I'm thinking early days of Greenlight, Kickstarter, patreon, youtube, twitch and on and on. All of these things are dramatically harder to reach success with now than say 5 years ago. You sometimes read postmortems where people rave about these tools, but when you try to wade into them you don't get the same success because the person who had success got it years ago. The same applies to specific marketing gimmicks or even game mechanics. It's only interesting once and then it's not newsworthy. For that reason, I don't see much reason for anyone to invest time explaining how to do these things in depth. You've got to do something different every time.

General marketing techniques would be useful. I know there are some good books out there, but can't think of any of the top of my head. I'd be interested to hear recommendations.

[WarpQueen]

I don't have one source, but I read a few blogs on the general topic of digital marketing. Hubspot for example, has some interesting posts. I usually just try to dig up everything about that one detail that I'm interested in at the moment. So when I want to learn about facebook marketing and the facebook pixel for example, I just really dig in to that for some time. Then onwards to the next thing.

Most guides and tutorials on this mention things in passing that you can find out more about yourself afterwards.