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1366304 Posts in 64029 Topics- by 55916 Members - Latest Member: Sideways

September 20, 2019, 03:20:05 PM

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TIGSource ForumsDeveloperBusinessSocial media and marketing questions
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Author Topic: Social media and marketing questions  (Read 360 times)
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« on: April 13, 2019, 05:29:06 AM »

Thanks for being available. TIGsource has been a resource for me in the past. This is my first time registering an account.

I have been working on a game for 5 months in private, and I expect it to be ready in about a year. It is not my first game, but it is my largest C++ project so far. Development is fairly straightforward since it's 2D (or 2.5D), but the marketing stuff presents challenges.

Thanks for this thread about sending out 8000 emails to press, and for recommending a webhost that makes sense for my needs, so getting a site running won't be an issue.

Part A: social media

The only remaining marketing obstacle is social media, which I have always despised using. I have noticed that the federated options are very FLOSS-centric, Facebook and Twitter are passe, and Instagram is "a complete waste of time" (not my words). I have also seen mention of forums (including TIG and gamedev.net). I feel like a lightbulb isn't turning on in my head that should be turning on.

Part B: timing

What stage is the best at which to start promoting a game on social media, and what stage for the press? Prototype (early weeks), pre-alpha (some gameplay), alpha (feature-complete), or beta (pre-release)? There may be contention on what terms mean what, but timetables and roadmaps can be helpful.

« Last Edit: April 13, 2019, 06:16:47 AM by fluffrabbit » Logged

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« Reply #1 on: May 12, 2019, 10:41:40 PM »

Gaming is a very competitive industry. If you have a free app, I would strongly recommend that you don’t spend much budget on marketing activities as it’s difficult to compete with big names. Instead go for free and organic methods to market your app. some of them are:-

1. Reach out to influencers that are interested in your app and ask them to share your app on social media or their blog.
2.Reach out to app review website and ask them to review your app.
3. App Store Optimization can be a great way to improve your app downloads for free. You can start with this free crash course on ASO.
4. Submit your app in high quality directories and app downloads site.
5. Interact with people on twitter who are talking about your similar apps or category of apps.
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« Reply #2 on: May 13, 2019, 03:22:44 PM »

Thanks, Taniya!

I am avoiding the mobile market and ad/microtransaction-based monetization models. My experience with monetization APIs is very limited and I would prefer to sell at a budget price on Steam and other PC distribution platforms. Do you feel I have made the wrong decision there?

* Influencers - Yes, good idea.
* App review websites - Game review sites; sounds good to me.
* ASO - I think you meant to post a link. A quick search reveals this checklist, which I assume would also apply to Steam.
* Twitter - Okay, sounds like a good platform.

I will keep TIGSource in the loop on my progress, thusly feeling things out as things progress.

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