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TIGSource ForumsDeveloperBusinessWhy did Studio MDHR choose to self publish Cuphead instead of pairing up with a
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Author Topic: Why did Studio MDHR choose to self publish Cuphead instead of pairing up with a  (Read 1293 times)

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« on: November 22, 2019, 03:42:47 PM »

Hi there,

I'm really interested in learning about how Studio MDHR promoted Cuphead prior to its release in September 2017.
From reading online they seem to have self-published the game themselves without making any deal with a publisher. I understand at some point over the years they made some sort of deal with Microsoft whereby they gave Studio MDHR funding towards the game in return for the game being an Xbox exclusive.

I'm just wondering what was their reasoning for not making a deal with a publisher? Why didn't they pair up with Microsoft Studios like how Moon Studios did with Ori and the Blind Forest? I know they promoted the game at E3 in 2014,2015,2016,2017 and also showcased the game at Gamescom in Germany and other places over the years.

Was the reason for not going with a publisher because showcasing the game in those venues(E3, Gamescom, PAX) over the years allowed them to just self publish the game on Steam and Xbox Live without having to worry about the things that game publishers usually have to deal with(advertising etc)?

Any helpful info would be appreciated!

b∀ kkusa
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« Reply #1 on: November 22, 2019, 07:11:08 PM »

Although Microsoft does retain publishing rights, having prominently supported Cuphead‘s development for several years now, Studio MDHR does still own the IP.

If i'm not wrong, it's thanks to microsoft that they were able to promote their game on that scale.
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