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TIGSource ForumsDeveloperBusinessSelling an elevator video game pitch to a publisher
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ArtInkStudios
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« on: March 18, 2020, 02:36:23 AM »

I have a question of selling an elevator video game pitch to the publisher, and wanted to know of how many words that needs to be in the elevator pitch either 75 or 260 words. Thank you.
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Micah.WhiteBoxGaming
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« Reply #1 on: March 18, 2020, 05:51:24 AM »

I'd assume you would want to stick strictly to the facts and data such as:

  • How much money you have made for the quarter or year
  • How many people downloaded the product
  • Current stores your product is sold in/on
  • Number of reviewers whom reviewed your product
  • Current market presence
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Thaumaturge
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« Reply #2 on: March 18, 2020, 09:18:27 AM »

It's a little old, but this talk by Rami Ismail may be useful to you:

https://www.gamasutra.com/view/news/226067/Video_Perfectly_pitching_your_game_in_three_sentences_or_less.php
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« Reply #3 on: March 18, 2020, 09:36:26 AM »

I suspect what Micah might be getting at is that an elevator pitch by itself is worth nothing. You won't get a publisher's ear unless you have a proven track record or a really strong prototype or alpha build to show. If you don't have a big enough reputation to get your foot in the door, fortunately there's never been a better time to make your own prototypes. Many game engines are free, stand-in art assets are available for great prices, and there are lots of people interested in collaborating nowadays.
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ArtInkStudios
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« Reply #4 on: March 18, 2020, 12:34:14 PM »

Thank you, everyone.
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Micah.WhiteBoxGaming
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« Reply #5 on: March 19, 2020, 06:08:25 AM »

Well how you pitch to a publisher and how you pitch to team members is different. A publisher is an investor. They are investing money in your idea. A team member or potential team member has already bought in to you or to some degree bought in to your idea. Publishers are number crunchers. They want a high likelihood of success and maximum return on their investment. But even if you pitching to your team, you always want to stick to the facts. Forecasting during planning can be dangerous or create false hope. Remember just be honest and state the facts about your ideas and products.   
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