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[Devilkay]

1. Be sure that your game has something that makes it different from other games.
2. Choose a prize for the first players, however small.
3. Is the game launch going to be interesting?
4. Did you record a Video about it?
5. Are potential players excited for the launch of this game?
6. Share the release date (day and hour) in advance.
7. Check the description of your game, the selected images and the video over and over.
8. If you add External Links, check them out as well.
9. Try to download and start your game, multiple times, on multiple devices.
10. Share the description and images with your friends. Ask them for feedbacks.
11. Did you create banners, artworks and extra images to promote it (if you could have)?
12. Choose a goal to reach (number of players, followers, comments, etc.).
13. Reply to all of your emails before the day of the launch.
14. That same day, write a short and incisive message and send it to your friends, as well as to magazines, blogs, YouTubers and streamers.
15. The day before your game launches, prepare a post to write on your Social Networks.
16. Write to the first 5 players that play your game, thank them, and ask them for feedbacks.
17. When the game is up, write once again to your friends, as well as to magazines, blogs, YouTubers and streamers.
18. As soon as the game is up, make a post about it on your Social Networks
19. Write a message to thank your players.
20. Have fun, and prepare yourself for the next game!

[Ramos]

1. Be sure that your game has something that makes it different from other games.
I totally agree

2. Choose a prize for the first players, however small.
What do you mean? what kind of reward?

3. Is the game launch going to be interesting?
In what way?

4. Did you record a Video about it?
Yes, basic stuff, maybe even make a video dev blog

5. Are potential players excited for the launch of this game?
Depends

6. Share the release date (day and hour) in advance.
Yes basic stuff, must also be included in a press kit

7. Check the description of your game, the selected images and the video over and over.
By doing this you will lose any objective point of view and you will go nuts

8. If you add External Links, check them out as well.
Yes, basic stuff

9. Try to download and start your game, multiple times, on multiple devices.
Yes, basic stuff

10. Share the description and images with your friends. Ask them for feedbacks.
Actually never ask feedback from friends, they mostly cannot be biased, ask feedback from strangers,  and if you ask friends do not tell them this is your game, also set your target audience

11. Did you create banners, artworks and extra images to promote it (if you could have)?
Yes, basic stuff

12. Choose a goal to reach (number of players, followers, comments, etc.).
Yes, basic stuff but optional

13. Reply to all of your emails before the day of the launch.
Yes, basic stuff

14. That same day, write a short and incisive message and send it to your friends, as well as to magazines, blogs, YouTubers and streamers.
No, it is better to write in advance, especially for YouTubers, send them the game with at least 2 weeks before release so they have time to make the video also include disclaimer not to release the video until after release date and some other stuff It is not in my mind in this particular moment

15. The day before your game launches, prepare a post to write on your Social Networks.
Yes, basic stuff although it is better to have all posts planned and prepared with atlest 1 month before release and 1 month after

16. Write to the first 5 players that play your game, thank them, and ask them for feedbacks.
It is better to write to all reviews and have some knowledge of basic PR before you do so

17. When the game is up, write once again to your friends, as well as to magazines, blogs, YouTubers and streamers.
Too much to explain here but I guess for very beginners this should be ok

18. As soon as the game is up, make a post about it on your Social Networks
Yes, very basic stuff

19. Write a message to thank your players.
Yes, basic stuff

20. Have fun, and prepare yourself for the next game!
Have fun - yes this is the most IMPORTANT thing of all that many forget about it because of money and expectations

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There is a lot I would change on this list but its ok, nice of you to try to help others

[Gamex Studio]

Here are additional 2 tips:

21. Try different approaches with the game presentations to see what works and what not
(try diff pitches, screenshots, gifs,…)
 
22. Start building your community way before the official launch, the best at around 6-12 months before the release (if you start on the date of release it is too late)