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[ANtY]

Make the game. Make it good. Have good gameplay. Then figure out how you're best going to show that and sell the game.

It's the hardest part, any tutorials/articles/guides/threads/advice/tips?

[ஒழுக்கின்மை (Paul Eres)]

i'd suggest treating your own game like a player. ask yourself what you like about your game, why you like to play it. or ask your playtesters what they like about the game, and why they like to play it. ask them (and yourself, as a player of your own game) why you prefer your game over other games similar to it

then, focus your marketing on the answers to the above questions. focus the trailer and ads on those answers. try to portray those answers in as short and clear a form as is possible

example: with immortal defense, this is what people liked about the game:

- they were engrossed by the story, they always wanted to see what happened next, even sometimes skipping the levels just to see what came next in the story. they especially liked the ending (although for obvious reasons that is hard to "advertise" without spoiling it)

- the gameplay was addicting, they liked the idea of short quick levels, they liked the variety of towers and that they were very different from tower types in other tower defense games

- they liked the "atmosphere" of it -- the trippy visuals and music, which felt very different from other TD games

so in my trailer and advertisements/marketing stuff, i tried to focus on those things. it's hard to actually convey the complexities of the gameplay in a 1-2 minute trailer however, so i tended to focus more on the visuals/music/story in that. but i tried to at least show a few of the interesting things you could do with the tower types and the charge attacks as well.

[ANtY]

thanks Paul, that's very informative. Gonna ask some ppl then 

[airman4]

Nice one paul

How many did you sold ,
and what system did you used?

Did you sent your game to IGN , gametrailers , stuff like that to help the promotion ? Did it helped ? (i guess so )

[ஒழுக்கின்மை (Paul Eres)]

i didn't actually count how many i sold. but i'd guess it's somewhere between 2000 and 3000 copies

i used game maker

yes, my game was reviewed by an IGN blog, and had its trailer on gametrailers. you can see a full list of reviews of the game on the game's site: http://immortaldefense.com -- i think it's under the press section or something

[airman4]

Thanks a lot for the infos
2000 and 3000 are huge , it's really cool to see indie games sells like that
If the each piece price would have been like 15 dollars , then Champagne friend !

Congrats on the review and ign blog !