Kickstarter changed some of its visual design today. Some parts that were previously green or dark grey are now blue. As a backer, the reward tier that I selected on a project has a new blue outline on the reward tier's box and a more obvious darker "Manage your pledge" button. I haven't noticed any other changes yet.
More campaigns are launching. Most of them are small projects that aren't gaining traction. Some medium-sized campaigns are having their final pushes.
Epic Tavern is $3,880 from its $40,000 goal with many days remaining. It should end up working towards stretch goals soon.
--- Part 1 --- campaign exposure.
Moonlighter is strongly holding onto the 2nd rank in popularity for the video games category. The 1st place is held by Sam Dyer's new Famicon visual compendium book. That project creator has previously used Kickstarter for Commodore 64 and ZX Spectrum visual compendiums. Fable Fortune is 3rd. The 4th rank goes to a Lovecraftian CRPG called Stygian that launched. 5th is Chronicles of Elyria that has started its last 48 hours. 6th place is SAURIAN which was previously the top project before the new wave of fresh projects. Moonlighter is 3rd in the overall games category.
The Steam Greenlight campaign is now live and bringing in traffic.
There were more non-English gaming news coverage. OnlySinglePlayer, Game Skinny, Gaming Cypher and One Angry Gamer made posts about the project. The press release appeared on Gamasutra. Square Enix made a post on their blog linking to the project.
There was a bunch of Twitter activity. Some small Reddit posts also appeared in addition to the /r/Games AMA thread. There were more than 700 Facebook likes so far. Bitly is showing 109 shortlink clicks.
AMD's new graphic cards announcements are currently soaking up a lot of press for major gaming news sites. The Xbox One also has rumors about drops in pricing and potential hardware revisions. Overwatch continues to have articles and guides posted.
There are 44 supporters on the Thunderclap campaign already.
--- Part 2 --- campaign performance numbers.
1,354 backers have pledged $36,120 (90.30%). The campaign could be over 100% by tomorrow. Keep reminding yourself that right now is expected to be the easiest part of June for you to get press coverage. The focus shifts from achieving 100% funded to achieving the first few stretch goals.
Kicktraq shows a trend toward $400,520 (1001%). Remember this can be very optimistic this early in the campaigns' run. BackerTracker shows a trend to $174,493. My instincts are pointing towards being around $70,000. It takes about a week to have a better understanding of how the campaign is doing.
SideKick is still acting weird by showing just a 32% success probability while the campaign is $3,880 away from 100% with more than 30 days still remaining.
Here are graphs about how the reward tiers are doing:
http://i.imgur.com/TTHxQtp.pngUnallocated backers are those that didn't select any reward tier. Unallocated funding is pledge amounts I can tie to reward tiers. When those numbers are high it can indicate a problem or cheating. Moonlighter is doing well. It has 7 unallocated backers and $415 in unallocated pledges.
The $25 tier for beta access (and that bonus weapon) is performing better than expected at up-selling backers from the $15 tier (for the game, wallpapers and PDF).
The drop in the number of backers from the $25 to $40 tier is acceptable, but should be watched to see if it gets worse. There is the opportunity to insert a new reward tier between the $25 and $40 tiers, but for now efforts can stay focused on marketing.
The largest individual pledge appears to be $500. There aren't 5 hidden $2,000 backers or a hidden $10,000 backer like other campaigns will try. The traction is impressive because it isn't relying on very large pledges.
350 backers at the $12 tier are contributing at least $4,200. There are 385 backers at the $15 tier contributing at least $5,775. The 354 backers at the $25 tier are contributing at least $8,850 towards the total raised. The $25 tier is the best contributor towards the goal providing 25.82% of the current $34,275 in allocated funding I can trace back to the reward tiers.
The average pledge amount is now up to $26.81 per backer. I feel it may reach $35 per backer if it starts getting more large pledgers.
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