There's a lot of theory that goes into the making of a trailer too. I put a lot of work into mine:
But I knew in advance that:
- Most people won't watch a game trailer for longer than 30 seconds
- My target audience was those in a position to buy the game (not the gamers themselves)
- I wanted the trailer to have a structure (show action, explain action, elaborate)
- I fully abused the recognizable names associated with the project (if they aren't recognized, it's because you aren't a game purchaser
)
- I never wanted a clip longer than 2 seconds so people wouldn't have time to guess/extrapolate how the game works, but instead be teased into actually trying it
Try to write yourself out a similar plan.. a list of things you want to hit on your commercial. Then spend as long as it takes to get it perfect.
And anyone who hasn't seen the most beautiful, perfect trailer ever made, by our very own aeiowu (Greg Wohlwend):
http://4fourths.com